Ziina has launched Ziina Violet, a new lifestyle membership offering everyday benefits from leading UAE brands alongside zero foreign exchange fees on global spending. Priced at AED 100 per month, Violet delivers over AED 850 in monthly value and marks Ziina’s move beyond payments into a unified lifestyle and financial companion for the UAE’s digitally native consumers. (Image: Ziina)
GLO09 January 2026
Ziina, the UAE’s leading homegrown payments platform for consumers and businesses, has unveiled Ziina Violet, a new lifestyle membership designed to deliver everyday value through exclusive benefits from some of the country’s most loved brands. The launch signals Ziina’s evolution from a pure payments solution into an all-in-one daily lifestyle companion for the UAE’s digitally native population.
Built around how people actually live in the UAE, Ziina Violet focuses on high-frequency, practical benefits that integrate seamlessly into daily routines — from dining and shopping to commuting, fitness and digital security. Members gain access to curated offers from well-known partners including SALT, Ounass, ClassPass, Deliveroo, CAFU, Yango Group, Bateel El’an, Washmen, Letswork, Bake My Day and NordVPN.
A defining feature of Ziina Violet is zero currency fees on global spending with the Ziina Card. Whether shopping online or travelling abroad, members pay at the true exchange rate without foreign exchange markups — a cost that often quietly inflates international purchases for UAE residents. The Violet membership also includes priority support and a distinctive Violet-branded Ziina Card, issued in partnership with Visa.
Priced at AED 100 per month, Ziina Violet delivers more than AED 850 in estimated monthly value through savings, partner benefits and premium perks.
The launch comes as the UAE’s loyalty and rewards landscape continues to grow but faces increasing consumer fatigue. While the market is valued at nearly USD 500 million and expected to exceed USD 800 million by the end of the decade, many programmes remain fragmented, difficult to use or disconnected from everyday spending habits. This contrasts sharply with local consumer behaviour: the UAE has a median age of 32.8, and more than two-thirds of shoppers used their smartphone for their most recent purchase, according to Visa data.
Ziina Violet is positioned as a response to this gap — consolidating payments, lifestyle benefits and global spending advantages into a single, simple experience.
Faisal Toukan, Co-Founder and CEO of Ziina, said the membership reflects the company’s broader vision of removing friction from money and adding meaning to everyday spending. He described Violet as a unified ecosystem that brings together one membership, one card and one experience to elevate daily life across the UAE.
Cate Donovan, VP of ClassPass Corporate – UK, said the partnership aligns with ClassPass’ mission to make fitness and wellness more accessible. She noted that integrating ClassPass into Ziina Violet helps members stay active while unlocking tangible value in their everyday routines.
Ziina Violet is now available to all Ziina users across the UAE, with additional features and brand partnerships planned as the programme continues to expand.
About Ziina
Founded in 2020, Ziina is a UAE-licensed fintech platform offering fast, secure and intuitive ways to spend, receive and manage money. Its products include instant transfers, payment links, QR payments, Tap to Pay, and the Ziina Card compatible with Apple Pay and Google Pay. Licensed by the Central Bank of the UAE, Ziina serves more than 260,000 consumers and businesses, with a mission to enable financial freedom across the Arab world.
More information is available at ziina.com
Source: Ziina / GLO
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