BookinGuru and Palladium Hotel Group have launched a pilot at Palladium’s Ibiza properties to elevate the guest experience. The platform lets guests book curated local experiences and transport services within one branded ecosystem, enhancing personalisation, reducing friction, and helping hotels unlock new ancillary revenue while delivering more seamless, experience led stays.
GLOJanaury 16, 2026
BookinGuru and Palladium Hotel Group have launched a pilot programme at the hotel group’s Ibiza properties aimed at elevating the overall guest experience through greater personalisation, convenience, and access to curated local services.
The collaboration integrates BookinGuru’s digital platform into Palladium’s hotel ecosystem, allowing guests to seamlessly discover and book local experiences, tours, and car or VTC rental services within a single branded environment. The initiative reflects a broader hospitality trend toward transforming hotels from places to stay into gateways for fully integrated travel experiences.
A More Personalised and Seamless Stay
Through the platform, guests can explore a curated selection of local activities and transport options before arrival and throughout their stay. These services are presented in real time and tailored to the destination, enabling guests to plan their time more easily while maintaining the hotel’s role as a trusted local guide.
By digitising and centralising these offerings, the pilot enhances the traditional concierge model. Guests gain autonomy and flexibility, while hotel teams are freed from manual booking processes and can focus on higher value, relationship-driven interactions.
Operational and Revenue Benefits for Hotels
Early results from the Ibiza pilot indicate strong guest adoption. A significant share of experience and rental bookings are now completed directly by guests through the platform, reducing front desk workload and improving operational efficiency.
At the same time, the integration creates new ancillary revenue opportunities beyond room sales. Hotels retain control over the guest relationship while benefiting from increased engagement with on-property and local services. Centralised reporting also provides insights into guest preferences, booking behaviour, and performance across experiences and transport services.
Laying the Groundwork for Smarter Hospitality
The partnership also points to the future of data-driven hospitality. By combining curated content with booking and analytics capabilities, hotels can better understand how guests interact with destinations, enabling more relevant recommendations and improved service design.
Future developments are expected to build on this foundation, including AI-supported planning tools that help guests organise their entire stay with personalised suggestions and instant booking options.
A Shift Toward Experience-Led Travel
The Ibiza pilot demonstrates how hotels can evolve beyond accommodation by embedding local experiences into the guest journey. By unifying discovery, booking, and service delivery within a single ecosystem, BookinGuru and Palladium Hotel Group are redefining what it means to elevate a stay—turning each visit into a more connected, personalised, and memorable travel experience.
Source: BookinGuru
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