With 25 additional hotels in development across the Caribbean and Latin America, the game‑changing brand is gearing up for rapid expansion across the region
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Hilton Worldwide Holdings Inc.Tru by Hilton, Hilton’s game-changing and spirited hotel brand for cross-generational travelers, continues to accelerate its growth across the Caribbean and Latin America with the opening of its first hotel in Chile: Tru by Hilton Chillan Ferrat. Since its regional debut in the Caribbean and Latin America in 2022, the brand has expanded to Mexico, Brazil and Colombia. With 25 hotel projects in various stages of development, Tru by Hilton is poised to premiere in six additional markets, including Argentina, Costa Rica, Dominican Republic, Honduras and Puerto Rico, in the next four years.
“As we continue to expand globally, we are delighted to launch the brand in a fourth country within the Caribbean and Latin America, offering guests a fun experience, intuitively designed guest rooms, pet-friendly options and energizing lobbies”, said Andrew Harp, brand leader, Tru by Hilton. “Tru by Hilton Chillan Ferrat represents our regional design prototype, customized to attend the local needs, welcoming guests with a personalized stay, distinctive amenities and an energized atmosphere.”
“Tru by Hilton Chillan Ferrat represents our regional design prototype, customized to attend the local needs, welcoming guests with a personalized stay, distinctive amenities and an energized atmosphere.”
Owned, developed and managed by Hotelera FG, Tru by Hilton Chillan Ferrat features 91 efficiently designed rooms, with oversized windows providing natural light and bright, spacious bathrooms. Guests can enjoy a fully equipped gym, complimentary Wi-Fi and a lobby featuring designated areas to work, play games, dine and relax.
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“We are thrilled to welcome guests to Tru by Hilton Chillan Ferrat, located in a prime area just 850 meters away from farmers’ markets, a shopping center and iconic tourist attractions,” said Camilo Navas, general manager, Tru by Hilton Chillan Ferrat. “From a custom-designed lobby mural to our local inspired restaurant, we aim to inspire authentic local connections while spreading the warm and friendly service for which Hilton is known.”
Guests can enjoy the brand’s complimentary “Top It” breakfast bar, where they can customize their meal with an array of delicious toppings for bagels, oatmeal and more. Additionally, the hotel offers a 24/7 market, stocked with snacks, beverages and travel essentials, ensuring guests have convenient access to everything they might need during their stay.
The hotel is situated in the heart of Chillan’s city center, close to Museo Claudio Arrau and the Plaza de Armas, home of the famous modern St. Charles Borromeo Cathedral. Located approximately 400km (249 miles) south of Chile’s capital, Santiago, Chillan is the center of the country’s rich agricultural region and the gateway to popular ski destinations, including Laguna del Laja National Park and Nevados de Chillan.
Tru by Hilton Chillan Ferrat is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi.
Hilton currently has a portfolio of nearly 280 hotels and resorts open and welcoming travelers across the Caribbean and Latin America. The company continues to drive growth in the region with a robust pipeline of more than 130 additional hotels in development.
Source: Hilton
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