Location: Singapore. Click inside to apply.
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GLOAbout the job
It’s fun to work in a company where people truly BELIEVE in what they’re doing!
Job Description
As a Loyalty Strategy & Growth Manager, you play a crucial role in the development of sustainable and profitable value growth for Traveloka and our customers, with the primary responsibility of country strategy formulation and optimization efforts for all revenue streams under Loyalty and Customer Group domain.
This role includes the development and implementation of the necessary strategic frameworks, governance, and analytical insights that will enable you to deliver actionable recommendations to improve customer lifetime value and repeat.
- Channel Execution & Optimization: Support the day-to-day management and execution of Retention and Loyalty channel, ensuring smooth operation and alignment with business objectives. Focus on optimizing performance through data-driven decisions, monitoring metrics, and adjusting strategies as needed
- Performance Analysis & Reporting: Regularly track and analyze key performance metrics (e.g. retention rates, CLV, MAU, DAU, and redemption rates) to identify trends and areas for improvement. Prepare reports for stakeholders, summarizing key insights and prepare actionable recommendations to refine loyalty strategies and create targeted initiatives
- Rewards structure: Define the strategy for our rewards structure including points system, tiers progression, earning/redemption rules, and experiential benefits. Collaborate with product and pricing teams to realize financial goals in a sustainable and consistent manner
- Benefits & Sourcing: Partner with Commercial teams to expand our customers benefits & offerings coverage (e.g. discounts, exclusive access, additional perks, and experiences) from external vendors and partners
- Customer Group: Lead the development and design of customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
- Mission & Gamification: Assist in the development and optimization of mission and gamification space. Leverage gamification elements to captivate users and encourage sustained interaction with products and guide users towards increased usage
- Market & Competitor Research: Stay updated on trends and innovations in the OTA and Tech space. Conduct competitor analysis and recommend new opportunities or adjustments to tactics as needed to stay competitive Collaboration & Support: Support cross-functional teams (e.g. product, data, pricing) to align on goals and drive channel performance. Lead 1-2 initiatives independently while contributing to larger projects led by senior team members”
Requirements
- Minimum 6-8 years of experience in growth marketing, product management, or eCommerce roles, ideally in the tech or start-up sectors.
- Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar).
- Experience managing digital marketing channels, including optimization and reporting, with a focus on performance and ROI.
- Strong communication and interpersonal skills with the ability to collaborate across teams and manage relationships with internal stakeholders.
- Comfortable executing tactics in a fast-paced, dynamic environment, while balancing strategic thinking with hands-on execution.
- Experience developing and executing successful retention strategies that drive measurable business results.
- Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.
- Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
- Leadership experience, with a demonstrated ability to build and manage high-performing teams.
If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!
Source: Traveloka
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