Location: Thame, England, United Kingdom. Click inside to apply.
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GLO
About the job
Find where you belong!
Are you passionate about providing credible and actionable customer, competitor and market insights and forecasts to inform and grow long term value?
Do you relish the opportunity to use insights to understand, predict and act on change to ensure Travelodge remains customer centric whilst meeting strategic goals within the budget hotel sector. If this resonates with you then our Head of Customer Insights role could be the next exciting chapter in your career.
What’s it all about?
In this role you will synthesise existing customer insight on brand, proposition, booking and feedback and support our long term strategy by developing and owning an insight programme to understand the current and future market opportunities, and the role of the Travelodge brand.
Your insight programme will provide the business with regular key insights and recommendations alongside an annual report that will be used to inform future strategy and business planning discussions. This programme will monitor and measure changes and lead indicators in the business, market, customer (existing, defectors and future) and competition. It will also monitor manifestations of broader macro trends to provide robust actionable insight and recommendations.
The ideal candidate will operate at an executive level and closely with internal teams who have access to customer data, and approved specialist agencies, to gather the required data and insight for analysis, interpretation and recommendations. You will lead our customer research, design and deliver qualitative and quantitative research projects and analyse and interpret complex data into actionable insights and recommendations to support our business strategy.
Why Travelodge?
We believe in creating an inclusive workplace where everyone can be their true self and belong. We work hard to improve the diversity of our teams and celebrate our differences. And we care about our colleagues’ wellbeing, so we ensure there are plenty of resources available so everyone can look after their emotional, physical, financial and work wellbeing. We call this “Better Me”.
Who will this appeal to?
You are a credible authority within the field of customer insights and excel at producing and presenting complex data into simplified insights in formats that are relevant to the audience.
You are strategic and curious, detailed and analytical and strive to continuously evolve customer insight programmes to support the strategic business objectives with clear justification.
You have experience of managing end to end customer research programmes with a competent understanding of research methodologies. You can balance customer needs with commercial and operational viability and thrive in a fast paced and dynamic environment.
What are the extra benefits of working for Travelodge?
- Salary £90,000 – £100,000 depending on experience
- Hybrid working – a minimum of 60% of your time should be spent in the office, but you’re welcome to come in every day if you prefer!
- 50% personal discount for hotel bookings and great friends and family discounts too!
- Contributory pension scheme
- 25 days holiday + bank holidays, increasing with length of service
- Annual bonus (discretionary)
- A focus on learning and career development
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