Join GLO today for largest global network of loyalty & CX professionals and latest loyalty research & analysis.
Home » Articles » Private: The Lacek Group: on Building Brand Devotion Through Lessons from Taylor Swift’s Team

The Lacek Group: on Building Brand Devotion Through Lessons from Taylor Swift’s Team

by GLO
0 comments

Very entertaining article from The Lacek Group on lesson's from powerhouse team of Taylor Swift, who solidified her status as arguably the world's most accomplished singer-songwriter and performer. Moreover, she excels as an exceptional brand leader with an impressively dedicated fan base known as "Swifties," who eagerly open their wallets…

Leave a Comment

Global Loyalty Organisation
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.