AIRLINES & ALLIANCES

The G.R.A.V.I.T.Y. Index: Spiro™ Introduces New Methodology to Measure The Critical Bond Between Brand & Customer

New proprietary methodology explores how to establish enduring connections between brands and audiences that enhance loyalty, "sway and stay" consumer preferences LAS VEGAS, Nov. 2, 2023 -- Global brand experience agency Spiro, unveils its G.R.A.V.I.T.Y. Index™, the methodology & science to assess a brand's Brand Gravity—the bond between brand &…