GAMIFICATION

Tesco launches Clubcard Challenges AI-driven campaign offering millions up to £50 in loyalty points

Millions of Tesco customers will have the chance to collect up to £50 in Clubcard points thanks to a cutting-edge new AI-powered Clubcard Challenges.   Three million Clubcard holders will be invited to take part in the campaign. If they accept, they will receive 20 challenges that have been personalised…