New AI technology will give each customer a personalised challenge, which when completed, rewards customers with extra Clubcard points. Customers can complete up to 10 challenges, with a total of £50 worth of Clubcard points up for grabs during six-week campaign.
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TescoMillions of Tesco customers will have the chance to collect up to £50 in Clubcard points thanks to a cutting-edge new AI-powered Clubcard Challenges.
Three million Clubcard holders will be invited to take part in the campaign. If they accept, they will receive 20 challenges that have been personalised just for them.
The challenges will vary for each participant and can range from ‘spend £20 on our Summer BBQ range over the next 6 weeks’ to ‘spend £10 on plant-based meals’. If a customer completes the challenge, they will be rewarded with extra Clubcard points.
Of the 20 offers available, customers can choose which 10 of them they most want to complete and get a maximum reward of £50 in Clubcard points. The reward goes even further, as that’s worth £100 to spend with one of over 100 reward partners.
Whether customers chose to take part or not, they will still benefit from the thousands of great value offers on products and earn Clubcard points on every purchase.
With more customers than ever accessing their Tesco Clubcard through an app, Tesco is looking for more ways to make the Clubcard rewards personal and relevant for customers. Over the last year, it issued 289 million personalised coupons to customers and saw a significant increase in the number of coupons redeemed.
For Clubcard Challenges, Tesco is working with EagleAI to deliver hyper personalisation through its analytics capability.
Lizzie Reynolds, Group Membership and Loyalty Director at Tesco said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.
Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”
*The campaign will start on 20th May and last for six weeks.
Source: Tesco
