Talon.One today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. The new loyalty and promotions app empowers Commerce Cloud customers to build and run promotion campaigns within Commerce Cloud. The app will be available on Salesforce AppExchange.
(Image Source)
Talon.OneTalon.One today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. The new loyalty and promotions app empowers Commerce Cloud customers to build and run promotion campaigns within Commerce Cloud. The app will be available on Salesforce AppExchange.
Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social, and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service, and more.
Creating smooth shopping experiences is an effective way to increase customer retention rate. Research shows that the shopping experience is as important as the product or service for 84% of customers. In addition, the businesses that have a well-designed omnichannel strategy — creating CX across multiple channels and touchpoints, have reported 89% higher customer retention rate. The new Talon.One app integrates with Commerce Cloud, giving the users the ability to build, test, launch and manage all their promotions and loyalty campaigns in one place.
Integration features
Since creating hybrid, frictionless customer experiences are the new normal, most enterprises are needing to manage both in-store and digital touchpoints. As a result, they need software solutions tinto their tech stack, responding to customers’ quickly. These tools encourage retail and ecommerce teams to move ahead as a united front rather than two separate work units.
The headless integration allows customers to manage their omnichannel loyalty and promotions campaigns within Commerce Cloud. The app enables businesses to send cart-level data from Salesforce to the Talon.One Promotion Engine. Talon.One will then run active campaigns and return a list of promotions that automatically update the cart. The app enables customers to implement a one-time setup process for your promotional campaigns, eliminating multiple pieces of middleware from your tech stack.
The new app isn’t limited to cart items. The integration allows customers to have full visibility and control over ALL loyalty and promotions needs including:
-
Loyalty programs: Build and manage rich loyalty programs leveraging tiers, points, custom earning/redeeming rules, omnichannel notifications, loyalty subledgers, and more.
-
Discounts: Generate targeted discounts leveraging data like user behavior, inventory, user events and third party data.
-
Cart promotions: Cart item filters allow you to create more selective rules based on items in the shopping cart. For example, counting the cart items, selecting specific ones or sorting them by size, quantity, price or any other characteristics relevant to your business.
-
Coupons: Create, verify and redeem coupons; generate millions of target omnichannel coupon codes.
-
Custom attributes and segmentation: Personalize your rewards with highly targeted customer segments.
-
Referral programs: Reward the sharing experience. Reduce customer acquisition cost by bringing in customers that stay long.
-
Gamification: Add surprise and delight to your customers’ shopping journey with gamified elements.
-
Product bundling: Bundle different items to upsell or cross-sell. Increase shopping cart value by connecting bundles with discounts and coupons campaigns.
-
Geofencing: Automate rewards based on specified locations and target sales promotions in real-time.
-
Rule builder: Intuitive interface for business users to create ‘condition-and-effect’ rules that define the logic of each campaign.
-
Comprehensive analytics: Different reports and dashboards to help measure and improve campaign performance
Users of the cartridge are able to customize their promotions platform to maximize the effectiveness and efficiency of their campaigns.
You can also watch the demo video here.
“The companies that are winning in the current trading environment are the ones that are looking at the entire data landscape to see who to target for loyalty or promotion campaigns. With our new Salesforce Commerce Cloud cartridge, we’re excited to make it even easier for brands to run targeted, automated and omnichannel campaigns at scale.”
Christoph Gerber, CEO, Talon.One
How the integration was built
To develop and deploy the new app, Talon.One partnered with Tryzens to use their integration service Fuse. The collaboration enables businesses on Commerce Cloud to get up and running with Talon.One’s capability faster, reducing the risk of embracing a new technology. Using Fuse, Talon.One’s solution and code could be optimized for Commerce Cloud, driving the complete end-to-end technical development and implementation of the new cartridge.
“We were incredibly excited to have supported the Talon.One team with the design and delivery of their Salesforce Commerce Cloud integration which makes it both easier and faster for merchants to onboard and benefit from their flexible promotional and loyalty engine.”
Andy Burton, CEO, Tryzens
Our new cartridge puts loyalty and promotions front and center for Salesforce users. To find out more about the Talon.One + Commerce Cloud integration, book a demo or visit the AppExchange.
Salesforce, AppExchange, Commerce Cloud and others are trademarks of salesforce.com, inc.
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
