Mr. Alexander joins Tailored Brands with deep experience across consumer analytics, performance marketing and brand strategy within dynamic omnichannel environments.
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GLOTailored Brands, Inc. (the “Company”) has named Whit Alexander as its new executive vice president and chief customer officer, effective February 24, 2025. Mr. Alexander joins Tailored Brands with deep experience across consumer analytics, performance marketing and brand strategy within dynamic omnichannel environments.
Alexander will serve on the Company’s executive committee, reporting to Peter Sachse, Tailored Brands’ chief executive officer. He will be responsible for accelerating growth by deeply understanding customers’ preferences and enabling world-class, innovative marketing practices aligned with our brand strategy. In addition, he will oversee the enterprise data and analytics and strategy functions.
Mr. Sachse said, “We are thrilled to have Whit join our team as we move into this next phase of our growth. Whit is a forward-thinking leader with a proven record of advancing retail marketing and personalization capabilities as well as fostering high-performing teams. His well-rounded view of retail environments and insightful approach to commercialization within omnichannel environments will help us accelerate efforts to build personalized experiences that speak to our customers and achieve new levels of brand loyalty.”
Prior to joining Tailored Brands, Alexander was a partner with McKinsey & Company since 2023, advising consumer companies seeking growth transformation. He previously served as executive vice president and chief strategy officer at Best Buy, with prior roles including chief transformation officer, chief marketing officer and senior vice president, personalization, loyalty and strategy. In his time with Best Buy, he helped redefine the company’s brand strategy and purpose, steered positioning, membership and enterprise strategy work, led the organization’s media and financial services businesses, and implemented analytics-driven personalization initiatives to engage and retain customers.
While at Target Corporation, Alexander served as vice president, guest planning and loyalty marketing and vice president, guest insights and marketing business intelligence.
Alexander stated, “I’m honored to be joining this fantastic Company and excited by the chance to deepen relationships between these iconic brands and our customers. Meeting this team, I was struck by how much the Company’s values shaped our conversations, starting with Customer-First. The possibilities for innovation combining bold creativity, data-driven insights and the Company’s unique offerings are exciting, and I look forward to jumping in to foster the customer centricity that is already such a big part of the culture.”
About Tailored Brands, Inc.
Tailored Brands is a leading omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. We help our customers love the way they look and feel by delivering personalized products and services through our convenient network of stores and e-commerce sites. Our brands include Men’s Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore.
For additional information on Tailored Brands, please visit the Company’s websites at www.tailoredbrands.com, www.menswearhouse.com, www.josbank.com, www.mooresclothing.ca, and www.kgstores.com.
Forward-Looking Statements
This press release contains forward-looking information, including the Company’s statements regarding its strengthened business and growth outlook and the Company’s ability to execute on its strategic initiatives. In addition, words such as “will,” “expects,” “anticipates,” “envisions,” “targets,” “goals,” “projects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “guidance,” “may,” “projections,” and “business outlook,” variations of such words and similar expressions are intended to identify such forward-looking statements. The forward-looking statements are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Any forward-looking statements that we make herein are not guarantees of future performance and actual results may differ materially from those in such forward-looking statements as a result of various factors. Factors that might cause or contribute to such differences include, but are not limited to: risks related to the effectiveness of the restructuring and strategic activities completed during and subsequent to the Company’s Chapter 11 process and any additional strategies that the Company may employ to address its business including its liquidity and capital resources; the Company’s ability to attract, motivate and retain key personnel and effectively manage succession; success, or lack thereof, in formulating or executing our internal strategies and operating plans; cost reduction initiatives and revenue enhancement strategies; changes in demand for our retail clothing or rental products, including changes in apparel trends and changing consumer preferences; market trends in the retail or rental business; customer confidence and spending patterns; changes in traffic trends in our stores and in customer preferences in the omnichannel experience; customer acceptance of our merchandise strategies, including custom clothing and polished casual attire, and other initiatives; performance issues with key suppliers; government export and import policies, including the enactment of, or changes in, duties or tariffs; disruptions in our supply chain; trade relations; severe weather; regional or national civil unrest or acts of civil disobedience; public health crises, including COVID-19; foreign currency fluctuations; advertising or marketing activities of competitors; the impact of climate change, cybersecurity threats or data breaches; and regulatory or legal proceedings.
SOURCE Tailored Brands
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