AI / MACHINE LEARNING

Symmetri Launches Agentic Marketing Platform To Empower Brands In The Agent Economy

Founded by enterprise software veterans who generated over $3 billion in exits to LiveRamp, Microsoft, Oracle, and Salesforce, the company enables marketing teams to deploy and orchestrate specialized AI agent networks that work together to learn, predict, and optimize every part of the customer journey ensuring marketing drives revenue growth and smarter business outcomes.

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GLO

Symmetri, the agentic marketing platform built to empower brands in the agent economy, announced seed funding led by super(set).

Founded by enterprise software veterans who generated over $3 billion in exits to LiveRamp, Microsoft, Oracle, and Salesforce, the company enables marketing teams to deploy and orchestrate specialized AI agent networks that work together to learn, predict, and optimize every part of the customer journey ensuring marketing drives revenue growth and smarter business outcomes.

Traditional marketing applications create more work, not less, requiring teams to manage dozens of disconnected tools. Symmetri’s enterprise-class AI-native platform is designed for marketing organizations and works autonomously across the entire marketing function. From creating LLM-ready content and predictive customer segments to optimizing personalized campaigns and enhancing loyalty programs, Symmetri enables marketing teams to focus on business and creative strategies while agent networks handle execution at AI scale. By leveraging its Agent Marketing Platform, Symmetri helps brands bridge the critical gap between AI experimentation and enterprise-wide return on investment.

Introducing Symmetri’s Agentic Marketing Platform

Customer behavior is radically shifting as prospects bypass websites and apps to ask LLMs for product recommendations, use AI assistants for price comparisons, and rely on automated systems that evaluate brands in milliseconds using thousands of data points human marketers can’t access. This creates the emerging “Agent Economy” – where AI systems will influence $15.7 trillion in purchasing decisions by 2030 (PwC), with the majority of customer interactions becoming machine-to-machine rather than human-to-human.

Yet despite this massive shift, 95% of organizations remain stuck piloting AI tools and point solutions while only 5% achieve meaningful transformation – creating what MIT researchers call “the GenAI Divide” as enterprises struggle to adapt their siloed, disconnected systems for agentic AI. Symmetri addresses these challenges by transforming marketing teams from managing dozens of tools into orchestrating an agent network that learns and competes directly in these machine-to-machine channels.

“Marketing teams face a fundamental shift in how business gets done in the Agent Economy. Brands are being evaluated by AI agents you can’t see, using criteria you don’t control, in channels you may not even know exist,” said Tom Chavez, CEO and Co-Founder of Symmetri. “Symmetri enables our clients to capture revenue that competitors miss by deploying our continuous-learning agent networks that automatically optimize content for AI discovery channels, qualify leads through behavioral analysis, and adapt campaigns based on real-time performance data.”

Symmetri’s Agentic Marketing Platform has four key components that help transform marketing into an AI-driven growth engine:

• Unified Data Foundation: Connect all types of data (structured, unstructured, synthetic, etc.) from fragmented tools and applications into an agentic-ready data layer, eliminating silos and turning scattered information into actionable intelligence.
  
  
• Customer Knowledge Graph: Transform disparate data into a customer knowledge graph that continuously learns from every interaction and identifies persona influence networks, uncovers hidden buying signals, and anticipates needs before customers express them, creating competitive advantages that compound with every touchpoint.
  
  
• Specialized AI Agents: Build and deploy agents for specific go-to-market tasks across the customer journey including Answer Engine Optimization, lead generation, and customer loyalty that work 24/7, continuously improving through reinforcement learning to deliver better business outcomes.
  
  
• Orchestrated Agent Networks: Enable marketers to conduct a symphony of coordinated agents that leverage any LLM and share intelligence in real-time, multiplying impact across every customer touchpoint while reducing operational overhead with enterprise-level privacy, security, and governance.

“We’ve seen firsthand how disconnected tools and AI point solutions create more problems than they solve,” said Vivek Vaidya, CTO and Co-Founder. “We’ve built data-driven technology that changed how enterprises operate, but Symmetri represents something fundamentally new. We’re not adding AI to existing workflows – we’re reimagining go-to-market operations for an AI-first world where the majority of customer interactions will be machine-to-machine. Symmetri ensures our clients don’t just adapt to this reality, they lead it.”

Built By Experienced Enterprise Software Veterans

The Symmetri founding team are experienced founders and executives who have previously built, led, and sold companies to LiveRamp (Habu), Microsoft (Rapt), Oracle (Datalogix), Salesforce (Krux), and Transunion (Neustar), generating over $3 billion in enterprise value. Having previously built marketing and data platforms that scaled through enterprise adoption cycles, this proven team understands how to address the fundamental execution gap and solve marketing’s agent economy challenges. 

Symmetri’s founding team includes:

• Tom Chavez (Chief Executive Officer): Founding General Partner of super(set); Previously co-founder and Chief Executive Officer of Rapt (acquired by Microsoft) and Krux (acquired by Salesforce), and founding Chief Executive Officer of Habu (acquired by LiveRamp).
  
  
• Vivek Vaidya (Chief Technology Officer): Founding General Partner of super(set); Previously Chief Technology Officer of Rapt (acquired by Microsoft) and co-founder and Chief Technology Officer of Krux (acquired by Salesforce) and founding Chief Technology Officer of Habu (acquired by LiveRamp); Former Chief Technology Officer of Salesforce Marketing Cloud.
  
  
• Steven Wolfe Pereira (Chief Growth Officer): Previously Chief Marketing & Communications Officer at Datalogix (acquired by Oracle), Neustar (acquired by TransUnion), and Quantcast; Former Executive Vice President at Publicis Groupe; Co-founder & General Partner of Alpha and Co-founder & Former Chief Executive Officer of Encantos.
  
  
• Jeremy Micley (Chief Revenue Officer): Previously Chief Operating Officer at Nurdle AI; Former Chief Revenue Officer at Spectrum Labs and Mavrck.
  
  
• Jed Putterman (Chief Product Officer): Previously Chief Product Officer at Kogniz and Cloud Engines; Co-founder and Chief Executive Officer of Diffusion Labs AI, Snapcentric (acquired by Verisign) and Allerez (acquired by Mercury Interactive).

Available Today for Marketing Teams

Symmetri integrates with existing enterprise platforms including Adobe, Amazon, Databricks, Google, LiveRamp, Microsoft, Oracle, Salesforce, Snowflake, and many more. Early customers report reduction in customer acquisition costs, faster content production, and measurable pipeline growth through AI-optimized discovery.

“Now is the time for brands to prepare for the Agent Economy. This is a pivotal moment for marketing teams as customer interactions are becoming agentic, and the companies that adapt first will capture disproportionate advantages,” said Steven Wolfe Pereira, Chief Growth Officer. “Finally, brands can deliver on the ultimate goal: making every customer feel like they are the only customer. That’s the transformation Symmetri enables.”

About Symmetri

Symmetri is empowering brands to win in the agent economy. The company’s Agentic Marketing Platform (AMP) enables enterprises to orchestrate purpose-built agent networks that optimize brands for AI-powered discovery channels, unify fragmented data into competitive intelligence, and drive predictable customer acquisition, conversion, and retention through continuous learning. By leveraging self-improving agents that compete autonomously in machine-to-machine channels, Symmetri transforms marketing into a growth engine. Founded by enterprise software veterans and backed by super(set), Symmetri serves clients across consumer products, financial services, media, retail, and technology. Learn more at www.symmetri.com.

About super(set)

Super(set) is a venture studio that founds, funds, and scales data and AI companies. Portfolio companies include CheckSum.ai, Habu (acquired by LiveRamp), and Ketch. Learn more at www.superset.com.

SOURCE Symmetri

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