29
Starbucks is planning to extend its data-driven personalization strategy from its mobile loyalty app to its physical stores by implementing digital menu boards. Laxman Narasimhan, the CEO of Starbucks, discussed the company's intention to enhance personalization across all channels during a call with analysts to discuss the third quarter FY2023…
This content is for logged-in users only.
Login to read the full article.
Login to read the full article.