Location: New York, NY. Click inside to apply.
(Image Source)
GLOAbout the job
SUMMARY**
As SQUIRE’s Customer Loyalty Marketing Manager, this role will own the strategy and execution of programs designed to foster long-term customer love—through Ambassador, Referral, and Gifting initiatives.As part of the Lifecycle Marketing team, this position plays a critical role in deepening brand affinity, increasing customer engagement, and driving retention. This role will collaborate closely with Marketing, Customer Success, Product, CX, and Data teams to create memorable and measurable experiences that turn loyal customers into vocal advocates.
**REPORTS TO**Director of Lifecycle Marketing
**JOB DUTIES AND RESPONSIBILITIES**- Build, launch, and optimize programs that drive customer advocacy: referral, ambassador, and gifting initiatives- Develop campaign strategies that surprise and delight our customers to keep them engaged over time- Use data and behavioral insights to segment audiences and personalize loyalty touch points across various channels- Collaborate cross-functionally with Product Marketing, Customer Success, Growth, CX, and Product to ensure initiatives align with broader customer and business goals- Own program dashboards, tracking loyalty KPIs (referrals, engagement, LTV, etc.) and reporting on success to leadership- Identify and manage vendors or platforms that power loyalty efforts, such as referral software (Ambassador) and gifting platforms (Goody or Reachdesk, for example)- Test, iterate, and scale programs with a growth mindset—always looking for ways to improve program performance and deepen loyalty.
**REQUIREMENTS AND QUALIFICATIONS**- 4-6 years of experience in customer marketing, lifecycle marketing, or loyalty/retention-focused roles- Proven experience developing and managing referral or ambassador programs at scale- Data-driven approach with hands-on experience using marketing platforms, CRM systems (Customer.io, – Salesforce, etc.), and reporting tools- Experience with gifting, rewards, or loyalty tools (e.g. Ambassador)- Strong collaboration skills—you’ve worked cross-functionally with Product, CX, and Marketing teams- Passion for building community and driving advocacy through meaningful customer experiences- Excellent written and verbal communication skills- Ability to occasionally travel to customer, team, and/or company related events.
Source: SQUIRE
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
