Marriott Bonvoy elevated winter sports hospitality by partnering with The Snow League for its first-ever event in China at Yunding Snow Park, Chongli. As official hotel and loyalty partner, Marriott Bonvoy delivered exclusive member experiences, including VIP lounge access, curated stays, and once-in-a-lifetime Moments with snowboard legend Shaun White. The collaboration blended elite competition with premium travel, reinforcing Marriott Bonvoy’s focus on immersive, experience-driven loyalty.
Marriott International12 Decemebr 2025
Marriott Bonvoy, Marriott International’s award-winning travel and loyalty program, has taken its commitment to extraordinary member experiences to new heights — literally — by partnering with The Snow League for the league’s first-ever event in China. The collaboration brought together world-class winter sports and premium hospitality, offering Marriott Bonvoy members an unmatched blend of adrenaline, luxury, and insider access at Yunding Snow Park in Chongli.
A New Frontier in Winter Sports Hospitality
The Snow League — the first professional league dedicated exclusively to snowboarding and freeskiing, founded by legendary snowboarder Shaun White — has rapidly positioned itself at the forefront of winter sports entertainment. After its debut season launched in Aspen earlier this year, the China stop marked a major milestone in expanding the league’s global footprint.
As the official hotel and loyalty partner of The Snow League, Marriott Bonvoy enhanced the event experience for its members by introducing exclusive hospitality elements tailored for sports fans and adventurous travelers alike.
Exclusive Access and Unforgettable Moments
At the heart of Marriott Bonvoy’s offering were premium member-only experiences that went beyond standard travel perks:
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Private Lounge Access: Marriott Bonvoy created a dedicated private lounge at the event, where members could enjoy premium hospitality, gourmet food and beverage service, and prime viewing of the competition.
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VIP Packages via Marriott Bonvoy Moments™: Through the Bonvoy Moments platform, members had the opportunity to bid on once-in-a-lifetime experiences, such as intimate mountain sessions with Shaun White himself and exclusive behind-the-scenes access.
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Immersive Stay at Courtyard by Marriott Chongli: Participants and fans could extend their winter sports adventure with curated stays at the nearby Courtyard by Marriott Chongli, blending comfort and convenience with the thrill of live competition.
These experiences exemplify Marriott Bonvoy’s strategy to deliver not just travel, but memorable life moments — especially for members passionate about sport, culture, and adventure.
A Broader Push Into Outdoor and Adventure Travel
More than just a one-off event sponsor, Marriott Bonvoy is leveraging its involvement with The Snow League to expand its presence in outdoor and adventure travel. The company’s recently introduced Marriott Bonvoy Outdoorsplatform integrates hundreds of hotels and homes with direct access to activities like skiing, hiking, and more — reinforcing Marriott’s role as a gateway to active lifestyle experiences.
Winter Sports Come Alive on a Global Scale
The Snow League’s China event was also significant in showcasing the sport’s rising stars. Olympic and world champions competed at Yunding Snow Park — a venue made famous by the 2022 Beijing Winter Olympics — while reaching audiences worldwide through broadcast and digital platforms.
For Marriott Bonvoy, supporting such an event aligns perfectly with its mission to connect members with unique cultural and sporting moments around the globe. Members weren’t just spectators — they were part of the action, enjoying unrivalled hospitality alongside elite athletes and international fans.
Looking Ahead
As The Snow League continues its inaugural season with future stops in the United States and Switzerland, Marriott Bonvoy’s partnership is poised to grow. This collaboration highlights a broader trend in travel and hospitality: loyalty programs are increasingly offering access not just to destinations, but to exclusive, emotionally resonant experiences that deepen member engagement and spark lifelong memories.
Source: Marriott / The Snow League
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