SkyTeam has welcomed Evgenia Starkova as Head of Marketing and Sustainability, a newly-created position that strengthens the global airline alliance’s commitment to delivering a more seamless, integrated and responsible journey. Starkova will lead a team of 12 and oversee Customer Experience, Sustainability, Loyalty, Business Development and Commercial Partnerships.
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GLOUnderscores alliance’s commitment to responsible travel and customer experience
SkyTeam has welcomed Evgenia Starkova as Head of Marketing and Sustainability, a newly-created position that strengthens the global airline alliance’s commitment to delivering a more seamless, integrated and responsible journey. Starkova will lead a team of 12 and oversee Customer Experience, Sustainability, Loyalty, Business Development and Commercial Partnerships.
Starkova brings more than two decades of strategic, multi-national experience to SkyTeam gained across biotech, fintech and medical not-for-profit organizations. She joins the alliance from CCV Group in Arnhem, the Netherlands, where she was Head of Marketing, Communications and Sustainability.
“We are delighted to have Evgenia’s energy, enthusiasm and strategic expertise on board as we work to transform SkyTeam through 2027, placing an even greater focus on greener travel and customer excellence.”
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Patrick Roux
CEO, SkyTeam
“My experience of managing change and transition has shown me just how rewarding strategic turnarounds can be. I am inspired by the passion of the people here at SkyTeam and excited to work in an industry that connects people and cultures across the world.”
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Evgenia Starkova
Head of Marketing and Sustainability, SkyTeam
Born in Russia, Starkova has lived and studied around the world and holds a Master’s degree in International Communication Management from De Haagse Hogeschool.
Her last appointment was with CCV Group, where Starkova led the Marketing, Communication & Sustainability domain. She played an essential role in rejuvenating CCV’s global marketing efforts, amplifying ROI, driving brand revamps, and harmonizing marketing operations. Additionally, she led a comprehensive sustainability strategy, served on the Executive Board, advised top-tier executives on media and communication intricacies. Among her standout accomplishments at CCV were the seamless integration of disparate marketing departments into one cohesive unit, the successful rebranding of CCV, and her leadership in propelling sustainability to the forefront of the company’s agenda.
Beyond CCV, Starkova held leadership roles and the European Association of Urology and ProQR. Additionally, she ran her own brand agency, and shared her expertise as a lecturer at Utrecht University of Applied Sciences and Xiamen University.
Source: SkyTeam
