The goal of this tool is to enhance the travel planning experience by providing travelers with personalized and AI-generated travel recommendations, helping them discover new destinations and make informed decisions when booking their trips. It's part of an ongoing effort to leverage generative AI in the travel industry to improve the travel planning process.
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The “Dream and Discover with AI” tool by Skyscanner is a new search discovery tool powered by generative AI, specifically OpenAI’s Chat GPT technology. It’s designed to assist travelers in planning their trips and finding inspiration for their journeys. Here are the key features and details of the tool:
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Beta Launch: The tool initially launched in beta across Australia, India, and Singapore. This beta phase was likely intended to gauge traveler behavior and feedback when using AI for trip planning. Skyscanner may expand its availability to other markets in the future based on the results of this testing.
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Generative AI-Powered Recommendations: Travelers can use open-ended statements and questions to seek travel recommendations. For instance, they can ask questions like “Best cities for cultural tours” or make statements like “What are some hidden gems in Europe?” The tool uses generative AI to provide travel ideas, recommendations, and suggests three destinations. It also includes various prompts, such as “short flights next weekend” or “Foodie city breaks.”
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Imagery and Detailed Descriptions: Unlike some other generative AI travel tools and chatbots, Skyscanner’s tool combines imagery with detailed destination descriptions. This is done to highlight the unique characteristics of each suggested destination, helping travelers get a better sense of what they might expect.
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Flight Options: Once a traveler decides on a destination, the tool seamlessly integrates with Skyscanner’s flight search functionality. It provides links to the best flight options for the selected destination, allowing users to proceed with booking their flights.
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Chief Product Officer’s Comments: Piero Sierra, Skyscanner’s chief product officer, highlights the potential of generative AI technology in the travel industry. He mentions that a significant portion of travelers come to Skyscanner for inspiration, and the tool aims to assist them during the discovery phase of their travel planning journey.
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Use of OpenAI’s ChatGPT: The tool is powered by OpenAI’s ChatGPT technology, which is a “large language model” (LLM). It’s based on historical data from the internet up until 2021, and it incorporates natural language technology to enable travelers to interact with the AI using free text.
The goal of this tool is to enhance the travel planning experience by providing travelers with personalized and AI-generated travel recommendations, helping them discover new destinations and make informed decisions when booking their trips. It’s part of an ongoing effort to leverage generative AI in the travel industry to improve the travel planning process.
