Skyscanner is visited by 110m+ users worldwide every month with 1 billion trip searches. The report covers top destinations and changes vs. 2023.
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GLOSkyscanner released Horizons report with latest insights into travel bookings, trends and destinations across different regions.
- The analysis is based on Skyscanner’s proprietary forward-looking Travel Insight data, comparing traveller behaviour and search trends year-on-year.
- Skyscanner is visited by 110m+ users worldwide every month.
- 1 billion trip searches are made every month on Skyscanner
- 51% of travellers coming to Skyscanner don’t have a destination or dates in mind and are looking to be inspired
Read full report: https://www.partners.skyscanner.net/news-case-studies/horizons-regional-outlook-2024
Key takeaways:
Trending destinations
Destinations with the biggest year-on-year increases in search volumes reflect a mix of wanting to explore new places and those with new route connections.
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Skyscanner head of destination partnerships Zeynep Mutlu Bigalı commented: “Our latest Horizon insights reveal a travel landscape that is both familiar and evolving. While traditional seasonality is returning and popular destinations remain in demand, travellers seek value and explore options closer to home. Across Skyscanner’s platforms, we have seen incredible demand at the start of the year, and we expect this to continue as we head into the summer, especially in regions such as North Asia.”
At the start of 2024, Skyscanner saw record travel demand, outperforming the global flights market and being the fastest-growing metasearch in 2023*.
Skyscanner continues to be a strategic partner for some of the world’s biggest brands, airlines, and DMOs. It works with companies across the travel ecosystem, including DMOs like Visit California, to promote destinations. It powers the next generation of AI travel tools, such as Bing Chat and Layla, and helps airlines promote their unique offers via NDC and launch new routes based on data intelligence.
Source: Skyscanner
