SIXT has launched SIXT ONE, a revamped U.S. loyalty program that delivers clearer earning, stronger elite benefits, and flexible, spend-based rewards designed to elevate the rental experience for today’s modern traveler.
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SixtSIXT, one of the fastest-growing mobility providers in the world, has officially launched SIXT ONE, a fully redesigned loyalty program now available to customers in the United States. The new scheme replaces SIXT’s previous loyalty model with a modern, spending-based system that aims to reward both frequent travelers and occasional renters more consistently and transparently.
A Modern, Flexible Loyalty Structure
SIXT ONE introduces a streamlined, two-point framework and clear tier progression designed to give members more control over how they earn and use rewards.
Two Types of Points
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Status Points – Used to unlock higher tiers and elite benefits
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Rental Points – Redeemable toward future rentals, including partial “cash + points” bookings
Members typically earn around one point per dollar spent (excluding taxes and certain fees), making the system easier to understand than past versions.
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Image: SIXT
Four Elite Tiers
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Silver – Entry level
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Gold – 2,000 status points
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Platinum – 4,000 status points
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Diamond – 6,000 status points
As members climb through tiers, benefits grow progressively. Higher levels include larger discounts, bonus point multipliers, complimentary upgrades and even access to premium lounges at select locations.
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Image: SIXT
Enhanced Benefits for U.S. Renters
The updated program includes features designed to improve the rental experience from booking to return:
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Member-only discounts
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Faster check-in and “skip-the-counter” options at select branches
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Increased upgrade availability for elite members
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More transparent earning and redemption rules
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Mix-and-match point redemption for greater flexibility
Although SIXT operates in more than 100 countries with thousands of locations worldwide, SIXT ONE is launching first in the U.S. market, with potential global expansion expected later.
Why SIXT ONE Matters in Today’s Mobility Market
The rental-car and mobility sector has become more competitive than ever, with traditional rental companies, car-subscription services and ride-hailing platforms all vying for customer loyalty. SIXT’s redesigned program highlights several emerging trends:
1. Spend-Based Loyalty is Replacing Rental-Count Models
Rewarding dollars spent—rather than just rental frequency—creates a fairer and more flexible system, especially for business travelers or occasional renters who spend more per trip.
2. A Dual-Point System Boosts Engagement
Separating status points from redeemable points helps customers see both long-term progress (elite status) and immediate value (reward savings).
3. Tiers Need to Offer Meaningful Value
SIXT ONE delivers clear, tier-by-tier progression that differentiates benefits in a tangible way, encouraging members to keep climbing.
4. Redemption Simplicity Is Becoming a Must-Have
Allowing partial point redemptions removes friction and increases perceived value—an increasingly important factor for loyalty satisfaction.
5. Digital Integration Is Now Central to Loyalty
With options like app-based check-in and skipping the rental counter, SIXT reinforces how digital convenience and loyalty benefits must work hand-in-hand.
A Clear Indicator of SIXT’s U.S. Ambitions
The launch of SIXT ONE reflects the company’s broader strategy to compete aggressively in the U.S. market, now one of its fastest-growing regions. By modernizing its reward structure, focusing on transparency and offering more flexible redemptions, SIXT aims to differentiate itself from legacy rental brands while appealing to today’s digital-first travelers.
SIXT ONE marks a significant shift toward more personalized, spend-based, user-friendly loyalty in the mobility industry. With clearer rewards, stronger elite benefits and easier redemption, SIXT is positioning loyalty as a major competitive advantage in the U.S. rental-car market.
Source: SIXT
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