The Singapore Tourism Board (STB) and Klook, the leading travel and experiences platform in Asia, are intensifying their collaborative efforts to boost inbound travel to Singapore. The two organizations are jointly investing more than SGD2 million in marketing initiatives as part of their partnership. Launched on November 15, the marketing and tactical collaboration in Southeast Asia will primarily focus on digital content, leveraging Klook's network of Klook Kreators.
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GLOThe Singapore Tourism Board (STB) and Klook, the leading travel and experiences platform in Asia, are intensifying their collaborative efforts to boost inbound travel to Singapore. The two organizations are jointly investing more than SGD2 million in marketing initiatives as part of their partnership. Launched on November 15, the marketing and tactical collaboration in Southeast Asia will primarily focus on digital content, leveraging Klook’s network of Klook Kreators (micro and nano content creators and affiliates) to enhance engagement and conversion.
This recent initiative expands upon a two-year Memorandum of Cooperation (MOC) signed in April 2023. Singapore’s tourism industry has shown ongoing recovery, with over 11 million visitor arrivals recorded as of October 31, 2023. According to Klook’s Travel Pulse survey, 1 in 3 Millennial and Gen Z travelers in Southeast Asia express a desire to travel within the region, indicating a robust appetite for exploration and discovery closer to home.
Sarah Wan, the General Manager of Indonesia, Malaysia, Singapore at Klook, stated, “Singapore has been a key destination leading travel recovery within Southeast Asia, and we’re excited to partner with STB again. We aim to inspire travelers by highlighting how Singapore makes unexpected, diverse, and unique experiences possible.”
Terrence Voon, the Executive Director, Southeast Asia at STB, added, “We are delighted to team up with Klook to strengthen Singapore’s position as a compelling travel destination and leading events hub in Southeast Asia. Our new initiatives aim to drive tourism recovery and highlight distinctive experiences that make each journey to Singapore memorable.”
Klook’s Travel Pulse survey also revealed that 87% of travelers in Southeast Asia are willing to spend on distinctive experiences during their holidays. The Live in Singapore – Epic Events in the Lion City campaign, launched in October 2023, showcases family, culture, sports, and entertainment events to highlight Singapore’s diverse events scene. To complement this, Klook is introducing product bundles that enhance the overall experience and encourage further exploration of Singapore by offering activities, accommodation, and transportation options in multi-vertical bundles.
Additionally, a finding from Klook’s Travel Pulse Survey underscores the significance of social media for travel inspiration and recommendations, with 97% of Millennials and Gen Z travelers in Southeast Asia relying on social platforms for such information.
Source: Klook
