CAREERS & JOBS (LOYALTY & CX)

SEPHORA is hiring: Senior Director, Retention Marketing (USA)

Job ID: 274728

Location Name: CA-FSC SF Off (0174)

Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Remote Eligible:Hybrid Schedule

Company Overview

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal – to reimagine the future of beauty.

The Opportunity

About the Team: Join Sephora’s dynamic Retention Marketing team and play a key role in shaping how we connect with millions of beauty lovers across the US! We’re the mastermind behind Sephora’s owned-outbound channels – think email, app push notifications, SMS, and even direct mail – crafting campaigns that drive significant omni-channel sales and build lasting loyalty.

Our Mission? To Be Our Clients’ Ultimate Beauty BFF. We Strive To Anticipate Their Needs And Deliver Personalized, Engaging Experiences Through Every Channel. As a Team, We’re

• Client-Centric: Deeply understanding our clients and their unique preferences.
• Channel Experts: Mastering the nuances of each channel to deliver impactful messages.
• Experience Innovators: Constantly exploring new ways to surprise and delight, from personalized recommendations to new engaging experiences.

We collaborate closely with external vendors and leverage Sephora’s cutting-edge internal capabilities to create campaigns that span broadcast, triggered, and transactional messaging. If you’re a data-driven and tech-savvy marketer with a passion for beauty and a knack for crafting compelling campaigns, we want to hear from you!

Your role at Sephora: As Senior Director, Retention Marketing, you will lead the strategy, roadmap, and execution for Sephora’s email, mobile messaging, SMS and direct mail programs. This position reports to the Vice President, Digital Marketing & Media and is a critical leader not just with vehicles but also in support and collaboration of Sephora’s CRM and Personalization initiatives. This is a senior leadership role responsible for dynamic marketing initiatives as well as a large, highly cross-functional, and results-oriented team.

Responsibilities

• Define retention marketing vision, strategies and roadmaps to drive channel growth, effectiveness, and innovation
• Lead email (broadcast, behavioral, triggered, transactional), mobile (app push, SMS), and direct mail programs to drive both short-term (traffic, sales) and long-term (CLV, brand metrics) Sephora goals
• Stay abreast of industry developments and changes that will allow Sephora to continue to deliver best-in-class retention marketing experiences
• Partner with Product Management, Engineering, and CRM teams to define business requirements and vehicle best-in-class needs within our marketing technology stack
• Support a test & learn mindset, identifying a testing agenda against key client and business priorities and defining how to scale winning tests throughout vehicles
• Build strong cross-functional relationships with key business partners including Tech, CRM, Merchandising, Category Marketing, Loyalty, Promo, Analytics and Paid Media to ensure alignment and effective prioritization of messaging and strategies against goals
• Oversee strategic relationships with key retention marketing platforms (i.e. ESP and mobile messaging platforms, deep-linking, location-based services)
• Stay tuned in for continuous improvement opportunities within channel execution, operations, performance and process
• Manage and mentor a team of 20+ retention marketers and retention operation specialists, developing and retaining high-performing talent and building a positive team culture

Qualifications

• 12+ years of relevant digital marketing experience
• 5+ years team leadership experience
• Proven strategic thinking, analytical data interpretation and problem-solving skills
• Ability to navigate a sophisticated marketing technology stack of both internally built tools and third-party platforms
• Passion for using data to drive decisions and ensure the best possible experience to Sephora clients
• Outstanding interpersonal skills: ability to develop and maintain effective relationships with business partners at all levels
• Ability to prioritize and manage multiple projects simultaneously, with ability to prioritize most important initiatives for the team
• Experience coaching and managing multiple direct reports, partnering on development plans
• Excellent written, verbal and presentation skills

Reporting Structure: 3 direct reports with a larger team reporting in

The annual base salary range for this position is $231,030.00 – $250,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you’ll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal – to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.