The Palawan @ Sentosa, Shangri-La Group's exclusive lifestyle and entertainment precinct, features eight distinct experiences, including HyperDrive (an electric go-kart circuit with gamification features), UltraGolf (an 18-hole mini-golf course), and two beach clubs.
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GLOThomas Cook (India) Limited and its group company, SOTC Travel, have entered into a strategic agreement with Sentosa Development Corporation (SDC), Singapore, to promote Sentosa Island within India’s outbound travel market.
According to the latest consumer data from these leading travel firms, there has been a substantial 82% increase in demand for multiple mini-stays at destinations closer to India. Singapore, being one of the preferred destinations, is now a priority focus, and the partnership with Sentosa aims to increase visibility and attract more Indian visitors to the island.
The popularity of Sentosa among Indian families visiting Singapore is attributed to its family-focused entertainment offerings. Notably, The Palawan @ Sentosa, Shangri-La Group’s exclusive lifestyle and entertainment precinct, features eight distinct experiences, including HyperDrive (an electric go-kart circuit with gamification features), UltraGolf (an 18-hole mini-golf course), and two beach clubs. Adding to the allure are upcoming attractions like the Tipsy Unicorn Beach Club, the only beach club in Sentosa with live bands, scheduled to launch in September.
Sentosa’s appeal to Indian travelers is further enhanced by Singapore’s e-visa facility for Indian tourists and its extensive air connectivity, providing convenient access from multiple Indian cities. This strategic alliance seeks to capture the growing demand for short-haul and experiential travel among Indian travelers. The target audience includes multigenerational families, Millennials, Gen Z, couples, ad-hoc groups, and the corporate MICE (Meetings, Incentives, Conferences, and Exhibitions) segment. Thomas Cook (India) Limited’s President & Group Head – Marketing, Abraham Alapatt, expressed confidence in Sentosa’s suitability to cater to this evolving travel trend.
