Selfridges Unlocked, a new loyalty program, offers members automatic free shipping for purchases exceeding £150, as well as exclusive early access to special events, services, and product launches. In addition the store will now donate on behalf of each customer to its charity partner, Centrepoint, after every transaction. Customers can choose to receive a Selfridges Key QR code, which can be used both in-store and online after being downloaded into their digital wallet.
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GLOSelfridges has introduced Selfridges Unlocked, a new loyalty program that offers members automatic free shipping for purchases exceeding £150, as well as exclusive early access to special events, services, and product launches.
In addition to these benefits, the luxury department store will now donate on behalf of each customer to its charity partner, Centrepoint, after every transaction.
Customers can choose to receive a Selfridges Key QR code, which can be used both in-store and online after being downloaded into their digital wallet.
This initiative was inspired by the store’s founder, Harry Gordon Selfridge, who, back in 1909, provided customers with keys on their first day of shopping to create a welcoming and homely atmosphere.
Members will gain full access to various exciting events, including master classes conducted by renowned beauty experts, Selfridges’ first-ever swap shop, early film releases, supper clubs, and other unique experiences designed in collaboration with the Manchester International Festival.
Moreover, customers will have the chance to participate in a monthly prize draw, offering them the opportunity to win a day of adventures at Selfridges every time they shop using their Selfridges Key.
