Seibu Prince Hotels Worldwide (SPW), a core company of Seibu Group and a leading Japanese hospitality operator, has announced the acquisition of Ace Group International (AGI), parent company of the iconic Ace Hotel brand and creative agency Atelier Ace. The transaction, valued at approximately USD $90 million, was executed through SPW’s newly established U.S. subsidiary, Ace Hotels Worldwide Inc.
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GLOSeibu Prince Hotels Worldwide (SPW), a core company of Seibu Group and a leading Japanese hospitality operator, has announced the acquisition of Ace Group International (AGI), parent company of the iconic Ace Hotel brand and creative agency Atelier Ace. The transaction, valued at approximately USD $90 million, was executed through SPW’s newly established U.S. subsidiary, Ace Hotels Worldwide Inc.
This strategic move expands SPW’s global portfolio to 94 hotels, with seven more in development, and marks a significant milestone in its ambition to grow to 250 hotels by FY2035.
Loyalty at the Heart of Global Expansion
The acquisition is more than a portfolio play—it’s a loyalty and customer experience opportunity. By integrating Ace’s lifestyle-driven properties with Seibu Prince Global Rewards, SPW will be able to:
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Extend its loyalty program to a new generation of culturally engaged travelers.
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Offer Ace guests broader access to SPW’s global network of hotels, resorts, golf courses, and ski destinations.
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Build stronger brand equity by combining Ace’s creative, community-driven ethos with SPW’s heritage of omotenashi—the Japanese art of heartfelt hospitality.
For SPW, this means cultivating deeper guest relationships across markets, while for Ace, it ensures creative independence alongside expanded reach and reward opportunities for loyal guests.
Preserving Ace’s Spirit, Expanding Reach
Founded in Seattle in 1999, Ace Hotel has built a reputation for experiential hospitality, transforming historic buildings into cultural hubs and fostering community connections through design, art, and food. Properties in New York, Kyoto, Brooklyn, Palm Springs, Sydney, Toronto, and Athens embody this approach, with new openings planned in Fukuoka (2027) and beyond.
“Ace Hotel brings a distinctive cultural spirit that perfectly complements our portfolio,” said Yoshiki Kaneda, President & CEO of SPW. “By uniting Ace’s pioneering approach with SPW’s tradition of omotenashi, we are creating a group that not only spans geographies but also builds lasting loyalty by honoring authenticity and guest connection.”
Ace Hotel leaders echoed the alignment. Brad Wilson, Chairman of Ace Hotel, emphasized: “Our mission has always been about honoring culture and community. With SPW, we gain the scale and infrastructure to grow globally, while giving our loyal guests access to an even richer world of experiences.”
Building Loyalty Through Lifestyle
Ace’s addition strengthens SPW’s ability to appeal to lifestyle-driven travelers, a segment where brand loyalty is shaped by culture, authenticity, and emotional connection rather than price alone. The partnership allows:
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Cross-market loyalty integration – Ace guests join Seibu Prince’s global network without losing the brand’s creative identity.
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Enhanced member benefits – SPW loyalty members gain access to Ace’s unique portfolio of hotels and experiences.
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Deeper engagement – Both brands can leverage shared values of cultural immersion, design excellence, and personalized hospitality to foster long-term guest relationships.
A Platform for Growth and Loyalty
By bringing together SPW’s operational expertise and Ace’s cultural resonance, the acquisition sets the stage for accelerated global expansion while strengthening customer loyalty. With guests at the center, the partnership promises to create a hospitality group where rewards, recognition, and authentic experiences converge.
Source: Seibu Prince Hotels Worldwide
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