In January 2024, SAS will launch EuroBonus Conscious Traveler, a new reward program enabling EuroBonus members to make conscious choices when traveling with SAS – and get rewarded for it.
(Image Source)
SASThe initiative aims to make it even easier for SAS customers to make more sustainable choices throughout the entire customer journey – from booking a ticket to returning home, and the steps in between.
“SAS, together with the aviation industry, is on a journey toward a more sustainable future, and we invite our customers to join us in this effort. Together, we can drive this important transformation journey forward by involving the entire ecosystem of airlines, manufacturers, policy makers, suppliers, as well as the travelers themselves. The launch of EuroBonus Conscious Traveler reflects this reality and is a contribution toward the industry target of net zero CO2 emissions by 2050 – perhaps our most important journey yet,” says Aron Backström, Vice President, Product & Loyalty at SAS.
Access SAS Eurobonus Conscious Traveller page here
At the heart of Conscious Traveler lies a single goal: the involvement of our customers in the journey toward net zero emission. The strategy focuses on fostering awareness and motivating travelers to opt for sustainable choices whichever journey they are on.
SAS as a company continues to reduce its footprint in all areas of the journey from reducing and recycling waste and reducing weight for all onboard products to phasing in new, fuel-efficient aircraft, working with air traffic control for fuel efficient routings and by focusing on the development of sustainable aviation fuels. As of December 1st, SAS will transition to purchasing biofuel for all staff travels.
“Through the Conscious Traveler initiative, we offer our passengers a platform to actively show their support and help SAS on our journey toward a more sustainable future. By opting for more conscious choices, they not only contribute to reducing their own carbon footprint but also earn well-deserved rewards for their commitment,” added Aron Backström.
As a result of launching EuroBonus Conscious Traveler SAS will discontinue the provision of carbon offset to EuroBonus travelers. Rather than compensating after the flight has taken place, SAS believes the aviation industry needs to focus on reducing total emissions. This means scaling up production of sustainable aviation fuels, which is currently very costly, and other emerging technologies which will enable more sustainable flying from the start. SAS will step away from carbon offsetting as of December 1, 2023, and instead reinvest in rewarding EuroBonus members participating in the journey toward more sustainable travel through the Conscious Traveler program.
HOW IT WORKS
By completing ten or more conscious steps during a calendar year, EuroBonus members will qualify as a Conscious Traveler and get access to a variety of rewards. These steps will in time include, but not be limited to:
- Learning more about sustainable aviation fuel
- Purchasing biofuel
- Donating EuroBonus points to charity
- Purchase conscious products in the SAS EuroBonus shop to reduce your footprint at home
- Reduce food waste by pre-ordering or opting out of meals
- Opt for more sustainable choices during your entire journey – also at destination
More about the reward details will be revealed upon launch at the beginning of 2024. Until then information about the EuroBonus Conscious Traveler can be found here.
(Image Source)
SAS SUSTAINABILITY APPROACH
SAS aims to be a driving force in sustainable aviation. The work with sustainable development is always based on securing environmental, societal and governance responsibilities as well as ensuring continuous ongoing improvement efforts. SAS is involved in numerous initiatives and activities to fulfil its sustainability related obligations and goals:
- AIRCRAFT FLEET RENEWAL WITH LOWER EMISSIONS
- SUSTAINABLE AVIATION FUEL / FOSSIL FREE AVIATION
- SUSTAINABILITY ON BOARD
Read more about our numerous initiatives here: Environmental Responsibility – SAS (sasgroup.net)
Sustainable Travel – Initiatives That Leads to More Sustainable Aviation | SAS (flysas.com)
Source: SAS
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
