CAREERS & JOBS (LOYALTY & CX)

Sam;s Club is hiring: Senior Manager, Marketing Planning And Strategy, Loyalty and Retention – Sam’s Club

Position Summary…We’re seeking a senior-level, strategic marketing leader to drive customer retention and long-term engagement by leveraging our most valuable loyalty assets—including the Sam’s Club credit card, our own Sam’s Cash tender, and Bonus Offer Platform. This role is responsible for increasing awareness, adoption, and continued use of these loyalty drivers, helping maximize member lifetime value and engagement across the enterprise. The Senior Manager will serve as a key leader and voice of loyalty within the marketing organization, integrating the credit program into major marketing campaigns and leading results-driven, cross-functional collaboration.

Location: Bentonville, AR | Department: Marketing | Reports To: Director, Membership

What you’ll do…

Loyalty & Retention Marketing

• Develop and lead integrated campaigns that drive awareness, adoption, and ongoing use of loyalty drivers: Sam’s Club credit card, Sam’s Cash, and the Bonus Offer Platform.
• Design personalized, behavior-based campaigns to increase repeat engagement, frequency, and tenure growth.
• Own test-and-learn strategy to improve targeting, offers, timing, and engagement levers across all loyalty programs.
• Track and report performance to cross-functional stakeholders, using insights to continually refine strategy and reduce churn.

Credit Program Integration

• Identify and integrate credit program strategy into enterprise-wide marketing initiatives (e.g., Member Month, Grand Openings, major offers, service launches).
• Serve as the primary marketing representative for credit, advocating for goals and impact across the broader Marketing organization.
• Lead cross-functional credit marketing strategy, partnering with other strategic marketers for opportunities

Strategic Leadership & Optimization

• Support annual credit marketing planning and budgeting, ensuring alignment with business priorities.
• Use member and performance insights to shape marketing strategy and investment decisions.
• Identify and implement process improvements to enhance campaign execution and operational efficiency.
• Influence broader member engagement roadmap through collaboration, insight sharing, and leadership updates.

Qualifications

• You are organized, disciplined, detailed, and agile.
• You possess superior communication skills, flexibility, and grace under pressure.
• You have an analytical mindset with experience using data to identify trends and garner business insights to continually optimize performance.
• You have a minimum of 5–8 years of retention marketing experience in a B2C environment, including at least 3 years focused on loyalty programs or co-branded credit card marketing.
• Deep understanding of cardholder acquisition and activation strategies, customer lifecycle engagement, and behavioral marketing.
• Industry experience in travel, hospitality, retail, e-commerce, or financial services is a bonus.
• Experience working with omni-channel marketing teams as well as external marketing and/or brand agencies to develop loyalty campaigns and promotions.
• Demonstrated ability to create and manage partnerships with both internal and external stakeholders to form collaborative and effective marketing campaigns.
• Proficient in CRM, personalization, and marketing performance tools.
• Excellent communicator with a bias for action and strong project management capability.
• You are proactive, tech-forward, and solutions-oriented.

About Sam’s Club:

Working at Sam’s Club means a career without boundaries. Theres always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work.Yes, we are a division of the Fortune #1 company, Walmart, Inc. But you’ll quickly find that were a company that wants you to feel comfortable bringing your whole self to work. A career at Sam’s Club is where the worlds most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you’ll discover why our company is a world leader in a culture of belonging, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

At Sam’s Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

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• Health benefits include medical, vision and dental coverage

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• Financial benefits include 401(k), stock purchase and company-paid life insurance

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• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For Information About Benefits And Eligibility, See One.Walmart.

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The annual salary range for this position is $90,000.00-$180,000.00

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Additional Compensation Includes Annual Or Quarterly Performance Bonuses.

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Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Marketing, Communications, or related field and 3 years’ experience in marketing or related field OR 7 years’

experience in marketing or related field.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location…

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Source: Sam’s Club