Royal Air Maroc is strategising to establish several new routes within the United States in the upcoming years, aiming to transform the Oneworld Alliance member into a pivotal connector across both east-west and north-south global routes.
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GLORoyal Air Maroc is strategizing to establish several new routes within the United States in the upcoming years, aiming to transform the Oneworld Alliance member into a pivotal connector across both east-west and north-south global routes.
As part of its plan, the Moroccan national carrier intends to initiate the Casablanca-Los Angeles route by 2027. Subsequently, they plan to introduce services from Morocco to San Francisco, Chicago, and Boston within the following decade. Additionally, they aim to launch the first non-stop flights from the U.S. to Marrakech and Rabat, operating from New York JFK.
These proposed routes will complement the existing services between Casablanca and JFK, Washington Dulles, and Miami.
Royal Air Maroc’s growth plans have been reinforced by a recent capital agreement with the Moroccan government, focusing on accelerating the airline’s expansion, partially to boost Moroccan tourism. Although the specifics of the financing deal remain undisclosed, the airline has a target of increasing its fleet size from the current count of 50 planes to 200 by 2037.
The airline recently introduced a new brand campaign, #DreamAfrica#MeetMorocco, signifying its commitment to advance the expansion strategy. According to CEO Hamid Addou, the hashtag campaign embodies Royal Air Maroc’s aspiration not only to connect Morocco but the entire African continent to the rest of the world.
As part of its strategic vision, Royal Air Maroc aims to elevate its service to 143 destinations and accommodate 200 million passengers by 2037, a substantial increase from the 99 destinations and 60 million passengers in 2019.
The planned U.S. destinations form just one aspect of a broader global ambition that encompasses the addition of new destinations in Africa, Asia, Europe, and the Americas.
