In addition to fostering loyalty, the Roy platform provides transparency for both fans and athletes, creating an open marketplace where NIL payments are straightforward, eliminating speculation and uncertainty.
(Image Source)
GLOThe Roy app is now available on the Apple App Store and Google Play, offering student athletes a new way to receive direct support from fans. With Roy, fans can play a key role in shaping the future of their favorite teams, while athletes maximize their Name, Image, and Likeness (“NIL”) potential. By highlighting fan support throughout the season, Roy helps promote roster stability and encourages athletes to stay committed to their schools. In addition to fostering loyalty, the Roy platform provides transparency for both fans and athletes, creating an open marketplace where NIL payments are straightforward, eliminating speculation and uncertainty.
Fostering Roster Stability in the NIL Era
Roy is redefining roster stability by providing fans the opportunity to directly support athletes like never before. Roy empowers college athletes to take control of their NIL value by providing a platform where fans can support them directly throughout the season. This continuous fan engagement reduces the temptation for athletes to transfer purely for financial reasons, as they can optimize their NIL earnings without leaving their current programs.
As Cale Johnston, Founder and CEO of Roy, explains: “NIL has brought athletes long-overdue benefits, but it’s also frustrated fans as they watch their favorite players slip away in the transfer portal. At Roy, we’re keeping athletes committed by getting fans more involved. We’re bringing back what makes college sports great—loyalty, passion, and community.”
Fandom Evolved: Support the Players, Change the Game
On the Roy platform, fans can directly support athletes on their NIL journey, whether they’re solidifying their commitment or evaluating their options. By backing an athlete on Roy, fans pool their support to help make a real difference. If the athlete stays at or chooses the school you backed, you’ll gain exclusive, behind-the-scenes access to their journey through four exclusive videos co-created by the athlete and Roy. If an athlete chooses a different school or doesn’t fulfill their content obligations, your payments are refunded, ensuring your support is not wasted.
Roy vs. College Collectives: What Makes It Different?
While many athletes benefit from large college collectives, which often rely heavily on resources from major donors and businesses, Roy offers a fan-centric alternative that shifts the power to everyday fans. Unlike collectives, where donations are spread across entire programs with little transparency, Roy allows fans to directly support specific athletes, ensuring their money goes directly to the athletes they care about most. Contributions are held securely, and athletes are only paid when they have fulfilled their commitments.
For Athletes: Maximize the Power of Your NIL Potential
Roy empowers athletes to unlock the full value of their NIL by directly tracking fan contributions, similar to how Zillow allows homeowners to track the value of their property. Instead of just gaining insights, athletes can leverage this support to maximize their earning potential in real time. Fan support showcases where athletes have the strongest backing, allowing them to capitalize on their market value and make informed decisions throughout their collegiate careers.
Roy’s $5,000 Sweepstakes
This September, Roy is giving you a chance to win $5,000! Simply download the Roy app, complete your fan profile, and you’ll be automatically entered into the Roy $5,000 Sweepstakes. Don’t miss out—join the Roy revolution today! No purchase is necessary. Void where prohibited.
About Roy
Roy is an innovative NIL platform that connects fans and athletes through a transparent and engaging campaign process. By empowering fans to support athletes while offering real-time assessments of NIL market value, Roy is shaping the future of college sports.
SOURCE Roy, Inc.
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
