This partnership marks a new chapter in digital aviation, empowering both parties to deliver richer and more dynamic travel experiences through real-time pricing, personalized offers, and seamless booking across Riyadh Air’s growing international network.
(Image Source)
Riyadh AirIn a significant step towards enhancing the use of cutting-edge technology in travel and innovation, Riyadh Air — the Kingdom of Saudi Arabia’s new national carrier — has signed a strategic partnership with Almatar, Saudi Arabia’s leading online travel agency, to enable direct integration with the company’s modern retailing capabilities. This partnership marks a new chapter in digital aviation, empowering both parties to deliver richer and more dynamic travel experiences through real-time pricing, personalized offers, and seamless booking across Riyadh Air’s growing international network.
Vincent Coste, Chief Commercial Officer at Riyadh Air, stated: “Riyadh Air is committed to redefining the air travel experience by setting a new global standard through continuous innovation. Partnering with Almatar allows us to expand our reach and deliver dynamic travel experiences that align with our digital-first strategy.”
Faisal AlRajhi, CEO of Almatar, added: “This milestone reflects Almatar’s commitment to delivering innovative travel solutions and strengthens our position as a tech leader among global online travel agencies. We are proud to implement Riyadh Air’s modern retailing capabilities powered by the NDC standard — and more importantly, we’re achieving this from within Saudi Arabia in alignment with Vision 2030.”
The partnership comes at a pivotal moment in Saudi Arabia’s digital and aviation transformation journey. Riyadh Air, the Kingdom’s new national airline, is preparing to launch operations with a digital-first mindset — and Almatar will play an essential role in that story.
For travelers in Saudi Arabia, the integration provides direct access to exclusive fares, faster booking processes, and seamless customer service on a familiar platform. Almatar users will benefit from early access to Riyadh Air’s flight inventory, loyalty program integration, and ancillary services as modern retailing capabilities evolve.
For international users, the partnership ensures easy access to Riyadh Air’s destinations within and beyond the Kingdom through a world-class digital booking experience. It also underscores that homegrown Saudi platforms are no longer just regional players, but global tech forces capable of influencing the broader online travel agency ecosystem.
This integration supports the Kingdom’s national objectives by promoting digital innovation, enhancing the traveler experience, and positioning Saudi Arabia as a global hub for aviation and logistics. It also aligns with broader efforts to grow non-oil digital services and elevate local technological capabilities to world-class standards.
Source: Riyadh Air
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
