The Ritz-Carlton Yacht Collection Unveils New Global Campaign: “Unlike the Rest” (Image: Marriott)
(Image Source)
Marriott InternationalFort Lauderdale, 21 April 2025 – The Ritz-Carlton Yacht Collection has introduced its latest global brand campaign, “Unlike the Rest,” positioning itself firmly at the forefront of ultra-luxury cruising. This new initiative celebrates the profound emotional resonance of travel and extends an invitation to discerning travellers to explore the world through a uniquely refined lens of bespoke hospitality and immersive experiences at sea.
Far from conventional cruising, The Ritz-Carlton Yacht Collection curates voyages designed to inspire, connect, and leave a lasting impression. With “Unlike the Rest”, the brand reinforces its philosophy that no two journeys – or guests – are ever the same. The campaign is rooted in personalisation, offering guests a seamless blend of curated itineraries, exceptional service, and cultural discovery.
“Our vision is to craft experiences that go beyond the expected — moments that stir a sense of wonder and remain with guests long after the voyage ends,” said Ernesto Fara, President and CFO of The Ritz-Carlton Yacht Collection. “This campaign captures that ethos beautifully, inviting travellers to explore with curiosity, depth, and meaning.”
Set against cinematic visuals and a lyrical narrative, the campaign artfully illustrates life aboard the brand’s luxury yachts. It is aimed at modern luxury explorers — travellers who seek not just a destination, but a deeper sense of purpose in their journeys. Whether it’s a first-time cruiser or a seasoned traveller, the campaign is designed to captivate with its promise of tailored service, unexpected discoveries, and memorable encounters.
As the fleet continues to expand, the “Unlike the Rest” campaign coincides with the upcoming debut of Luminara, the Collection’s third superyacht, set to launch in July 2025. It follows the successful introductions of Evrima in October 2022 and Ilma in September 2024. Together, these vessels mark a new chapter in ultra-luxury sea travel, reflecting the brand’s ambition to transform every sailing into a personal and enriching experience.
The campaign also follows a record-breaking first quarter, with The Ritz-Carlton Yacht Collection achieving its strongest WAVE season bookings to date. This success underscores the brand’s growing resonance among affluent travellers and cements its place as a trailblazer in the world of experiential luxury.
“Our guests view travel as a path to discovery — of both the world and themselves,” said Gaby Aiguesvives, Chief Marketing Officer. “’Unlike the Rest’ reflects that mindset, encouraging guests to reimagine what’s possible on a voyage and embrace transformative experiences.”
The Ritz-Carlton Yacht Collection’s appeal lies in its attention to detail and dedication to creating a relaxed yet sophisticated environment. From intuitive service that anticipates every need to curated cultural excursions and exquisite onboard dining, each voyage is designed to feel deeply personal.
New itineraries are also on the horizon, including journeys to Asia and Alaska, further extending the brand’s reach into some of the world’s most captivating and less-trodden destinations.
About The Ritz-Carlton Yacht Collection
Bringing the legendary hospitality of The Ritz-Carlton® to the sea, The Ritz-Carlton Yacht Collection offers thoughtfully curated voyages across the Mediterranean, Northern Europe, the Caribbean, Asia, and Alaska. Each yacht is designed to provide a yachting experience unlike any other, with luxurious accommodations, a high crew-to-guest ratio, The Ritz-Carlton Spa®, and refined dining that reflects the region’s flavours.
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Evrima, launched in 2022, accommodates up to 298 guests across 149 elegant suites, each with a private ocean-view terrace.
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Ilma, which debuted in 2024, features 224 spacious suites and welcomes up to 448 guests with an elevated sense of space and comfort.
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Luminara, expected in 2025, will expand the collection further, offering exclusive access to iconic cities and secluded harbours.
Each yacht combines craftsmanship with contemporary design, offering guests intimate yet expansive surroundings and access to private charters for tailored, unforgettable experiences at sea.
For more information on the new “Unlike the Rest” campaign or to explore upcoming voyages, visit ritzcarltonyachtcollection.com.
Source: Marriott Interrnational
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