Earlier this year, Revolve teamed up with one-click checkout solution provider Bolt and performed an A/B test on the retailer’s website. The findings from the test revealed that the shoppers using Bolt experienced a 4% increase in sales compared to the control group.
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GLORevolve’s Streamlined One-Click Checkout Experience
Earlier this year, Revolve collaborated with Bolt, a one-click checkout solution provider, to conduct an A/B test on the retailer’s website. The results of the test showed that shoppers using Bolt experienced a 4% increase in sales compared to the control group.
Bolt also reported impressive eCommerce conversion rates, with 3.2% overall and a remarkable 30% increase in conversion among mobile Bolt account holders compared to guest shoppers.
The case study noted that once a shopper was automatically recognized and entered a secure, one-time password, all of their account information, from shipping to billing details, was populated within the checkout process. This eliminated redirects and additional steps, delivering a seamless and efficient checkout process for the customer. Revolve also incorporated the one-click checkout into its first pop-up shop for its FWRD brand in Los Angeles.
Beyond Checkout Conversion: The Significance of Shipping and Returns
In August, PYMNTS emphasized the evolving importance of shipping and returns, stating, “There’s been so much talk about the state of returns, but maybe not nearly enough around shipping. But both services are becoming equally important.” According to PYMNTS, shipping and returns have transformed into immersive experiences that significantly influence shoppers’ decisions when engaging with a retailer.
A similar trend has emerged in the realm of shipping, where retailers are gradually phasing out the long-standing “free shipping” perk that originated in the early days of eCommerce. To stay competitive, retailers have embraced the strategy of offering complimentary shipping. According to a study conducted by PYMNTS and sticky.io, titled “Subscription Commerce Readiness Report: The Loyalty Factor,” 42% of survey participants indicated that discontinuing free shipping would motivate them to cancel their retail product subscriptions, outweighing other reasons for cancellation.
However, many retailers have introduced fees for exchanges, refunds, and store credit. Poma noted that 57% of merchants have implemented various forms of return fees in response to the fact that U.S. customers return approximately 3.5 billion products annually, with only 20% of these items genuinely defective. Remarkably, this shift in policy has not significantly impacted consumer behavior, as customers understand the need for merchants to offset costs and are willing to pay return fees as long as they continue to receive exceptional returns and shopping experiences.
Considering consumer sentiments and the current landscape of shipping and returns, online retailer Revolve has introduced several incentives to encourage customers to choose deferred shipping over the standard two-day air shipping, which remains free of charge. Customers who opt for the three-to-five-day shipping option will receive a bonus of 100 loyalty points. This initiative aims to promote participation in the Revolve loyalty program and applies across Revolve’s eCommerce platforms, including Revolve Man and FWRD.
