Restaurant brands are increasingly utilising digital technologies not only to adapt to evolving customer preferences but also to foster loyalty and profitability, maintaining a competitive edge.
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GLOEmbracing digital transformation has become essential for success in today’s competitive landscape, as it enhances customer experiences and optimizes operations. Restaurant brands are increasingly utilizing digital technologies not only to adapt to evolving customer preferences but also to foster loyalty and profitability, maintaining a competitive edge.
A recent partnership between Bojangles and Bikky serves as evidence of this trend, underscoring the significance of data-driven strategies in driving business growth and enhancing overall performance. Through this collaboration, Bojangles will utilize Bikky’s customer data platform across its 800 locations to gain detailed insights into guest behavior, facilitating informed decision-making throughout the customer journey.
Access to a wide range of metrics, including guest frequency and lifetime value, enables Bojangles to refine its engagement, product, and promotional strategies effectively. Sergio Perez, senior director of omnichannel at Bojangles, emphasized the continuity of their commitment to putting guests first through digital evolution.
Kate Green, vice president of restaurant services and innovation at Grubhub, emphasized the critical importance of customer engagement, advocating for equal attention to be given to returning customers alongside acquiring new ones. Green highlighted the growing emphasis on encouraging direct ordering to provide restaurants with insights into customer behavior, thereby fostering repeat business.
Merchants are increasingly requesting access to customer data and tools to activate it, enabling deeper engagement through marketing and promotions. In summary, the trajectory of the restaurant industry underscores the necessity of digital transformation anchored by data-driven strategies. Restaurant brands that effectively leverage data and prioritize customer engagement within their operational strategies are poised to succeed in this competitive new era of dining.
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