The report, powered by Resonate's proprietary AI technology and models known as rAI, provides an in-depth look at prevailing consumer trends and their impact on the year ahead.
(Image Source)
GLOLeading AI-Powered Predictive Consumer Intelligence Company Unveils the Consumer Buying Behaviors Driving Growth in 2025
Resonate, the leader in predictive consumer intelligence, announced the release of its annual State of the Consumer report, highlighting key trends and consumer behaviors that will shape 2025.
The report, powered by Resonate’s proprietary AI technology and models known as rAI, provides an in-depth look at prevailing consumer trends and their impact on the year ahead.
“We leverage advanced predictive technologies to decode complex consumer behaviors with unprecedented precision,” said Bryan Gernert, Resonate CEO. “By harnessing our proprietary AI, rAI, to predict emerging trends, identify consumer behavior and provide hyper-personalized insights, we’re transforming how brands acquire and grow customers in 2025.”
The report identifies five major trends impacting consumers in 2025:
- Economic Stress Relief: Consumers seek respite from financial pressures, with 73% of indebted consumers feeling better about managing their finances.
- Increased Brand Loyalty Program Participation: Despite a 2024 trend of decreased brand loyalty, consumers who participate in loyalty programs are expected to increase their engagement.
- Social Media Growth: Despite negative press, social media usage is projected to increase by 10%, with platforms evolving into entertainment and shopping hubs.
- Personalization vs. Privacy: Consumers will continue to expect personalized experiences while demanding stronger privacy protections.
- Decline in Consumer Activism: 60% of consumers are expected to disengage from “cancel culture,” with interest in brand activism steadily declining.
The report also highlights three key consumer groups for 2025: the Always-On Gamer, the Wellness-Focused Consumer, and the Privacy-Focused Consumer.
Resonate’s State of the Consumer report offers valuable insights for marketers navigating the complex landscape of consumer behavior in 2025.
The full report is available through Resonate’s website here.
About Resonate
Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250 million U.S. consumer profiles. Resonate’s AI-powered data is readily available for delivery and activation where marketers need it most, offering unmatched flexibility and integration across the marketing ecosystem. This data can be accessed directly through top demand-side platform (DSP) providers, data append and licensing, the Resonate Ignite platform, and Resonate Managed Media Services. Marketers can leverage this data to enrich their first-party information, activate media across all channels, and install it to power predictive models, clean rooms, or data lakes, enabling comprehensive consumer insights and targeted marketing strategies.
Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.
SOURCE Resonate
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
