EUROPE & UK

Report / William Blair on Restaurants Engagement, Loyalty, Digital Trends and Brand Affinity: January 2023

About 45% actively participate in loyalty programs across age groups, with stronger participation in younger demographics (50% under 60 actively participate in loyalty programs versus 39% over 60).

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GLO

Key takeways from the report on Loyalty programs in restaurant dining: 

• About 45% actively participate in loyalty programs across age groups, with stronger participation in younger demographics (50% under 60 actively participate in loyalty programs versus 39% over 60).
• When asked how much loyalty programs influenced a respondent’s decision on where to eat, 52% of said it was not an important factor, while 35% said that it was at least somewhat influential (14% had no opinion).

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