AIRLINES & ALLIANCES

Report: Optimove 2023 Consumer Marketing Fatigue Survey

Two-thirds of consumers (66%) surveyed want fewer marketing messages, and 27% feel they are bombarded by marketing messages, according to The Optimove 2023 Consumer Marketing Fatigue Survey (link). Plus, almost eight in ten consumers (79%) say they unsubscribed from at least one retail brand in the past three months, caused by…