Rekt is the first CPG company with a "brand coin". The $REKT token, issued in November 2024, rewards early supporters and mirrors the goodwill of the brand. In August 2025, $REKT peaked at a market capitalization of $600 million, showcasing a new blueprint for consumer growth and reward systems.
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GLOThe New Product Launch Comes After The Company Hit 1M Cans Sold In Its First Year, Featuring Collaborations With Moonpay, Opensea, Gamesquare & More
Rekt Brands Inc., the consumer brand company blending culture, creativity, and crypto, today announced a new product like with Rekt Energy that will be released in 2025. Rekt Energy will come in both a powdered version and RTD. Co-Founder and CEO Ovie Faruq gave the audiences at Korea Blockchain Week the exclusive sneak peak – watch and listen to the full keynote HERE.
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The announcement comes after Rekt sold out over one million cans of its flavored sparkling water, Rekt Drinks, in its first 11 months of sales. This was achieved during the sale of “Moon Crush“, a special-edition drink created in partnership with MoonPay.
Rekt’s rapid growth has been fuelled by collaborations with leading partners including MoonPay, Coinbase’s L2 Base, Binance.US, Abstract Chain, Jupiter Exchange, OpenSea and a newly announced $2M deal with GameSquare, which will see the global esports and entertainment company act as the agency of record to collaborate on both physical and digital products including collaborations with FaZe esports and hold $REKT tokens as part of its digital asset treasury.
Rekt is also the first CPG company with a “brand coin”. The $REKT token, issued in November 2024, rewards early supporters and mirrors the goodwill of the brand. In August 2025, $REKT peaked at a market capitalization of $600 million, showcasing a new blueprint for consumer growth and reward systems.
Following a successful first year of growth, Rekt will expand into traditional retail distribution across the US as well as step into the functional products category, while continuing to deepen its Web3 loyalty integrations and roll out cultural collaborations.
About Rekt Brands Inc.
Rekt Brands Inc. is a consumer brand at the forefront of culture, creativity, and community. The company blends real-world product innovation with web3-native storytelling and IP, building a vertically integrated ecosystem that includes physical beverages, digital collectibles, and community rewards.
Rekt’s flagship product line, Rekt Drinks, has disrupted the beverage industry by combining traditional FMCG excellence with viral digital campaigns and web3-driven loyalty. Since its debut, Rekt Drinks has sold over a million cans worldwide in its first year of operations, with drops often selling out in minutes.
The company also owns the Rektguy NFT collection, a cult digital art project with a strong crypto-native following, and $REKT, the world’s first “brand coin,” which reached a market capitalization of $600m in August 2025.
Rekt Brands operates globally with logistics capabilities in North America, the UK, and Europe.
SOURCE Rekt Brands Inc
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