Recess Experiential Network will use retailer and audience-targeting technology to expand brands' and retailer's reach into Dollar General's local communities.
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GLORecess, the leading experiential marketing platform, today announced an exclusive category partnership with Dollar General Media Network (DGMN) that will allow DGMN advertisers to utilize experiential sampling opportunities to reach Dollar General shoppers in their local communities. The new partnership will enable DGMN’s brand partners to employ the Recess Experiential Network to hyper-target Dollar General customers in their everyday lives through community-driven sampling programs to build brand trust.
“The best way to build brand loyalty is during lifestyle moments, not when you’re doing a routine stock-up at the store,” says Jack Shannon, CEO and co-founder of Recess. “When you’re out of that checklist-driven shopping mindset, and in the community at an event, you’re more open to trying new things, especially when you’re given a sample. There’s something compelling about discovering new products in your everyday life from people you trust.”
“We’re excited to offer this first-to-market experiential retail media unit that will allow our advertisers to reach more than 90 million Dollar General customers in their daily lives,” said Charlene Charles, Head of DG Media Network Operations. “Having a predominantly rural footprint with approximately 80% of stores serving communities of 20,000 or fewer people, Dollar General stores serve as a local pillar, and Recess will help extend DG’s reach deeper to support advertisers in building brand loyalty and awareness.”
About Recess
Recess is the leading experiential marketing software that understands where 6,000+ retailer shoppers are in the real world. Recess leverages this data to help brands drive traffic and sales back to their retailer partners – with omnichannel programs that span physical sampling, digital marketing, and consumer insights. With Recess, brands can extend their reach beyond the store, and into local communities at gyms, colleges, K-8 schools, and co-working offices to build brand trust and awareness.
SOURCE Recess
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