Location: Singapore. Click inside to apply.
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GLO
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
We are seeking a strategic and results-driven Senior Manager, Loyalty and Marketing to lead the growth and evolution of Razer’s global loyalty program. This role will oversee the development and execution of end-to-end strategies that strengthen customer retention, drive engagement, and unlock new monetization opportunities through Razer Silver and related loyalty initiatives.
The ideal candidate will bring a strong mix of analytical thinking, product intuition, and marketing expertise — along with a deep understanding of gamer behavior and digital ecosystems. You will lead a cross-functional team and collaborate closely with Product, Marketing, Commercial, and Software Development units to deliver a best-in-class loyalty experience that scales globally.
This is a high-impact leadership role for someone ready to transform loyalty into a strategic growth lever across our platform.
- The successful candidate will work closely across the Razer Inc. business units including the Razer Gold Team, Software Development, Global Marketing, Razer.com, to best design the most phenomenal loyalty program for Razer, and deliver on this initiative. The position requires an experienced leader who is self-directed, global-minded and digital-centric with a flair for stakeholder communication and project management.
- Partner with the Global Head of Marketing, and other Business Units, and participate in the development and execution of short-long term plans to propel Razer Gold and Silver to be one of the top preferred brands for gamers and game partners
- Formulate and implement a strong and robust global loyalty program for Razer Inc. and our gamers
- Develop the growth and expansion strategy to scale business development, product development, marketing, partnerships and operations of the program
- Use data and consumer insights to devise effective strategies and loyalty models that drive towards improving customer lifecycle management to achieve business goals
- Manage the P&L for the program and ensure that economic models and strategies around earning, redemption and sale of loyalty points are in place
- Create an exceptional customer experience by exploring and implementing system and operational enhancements, digital solutions, etc.
- Identify strategic inbound and outbound opportunities to drive the adoption, engagement, and revenues for the program at scale
- Understand the global gaming and digital content landscape to better manage a program tailored for the brand and our target audience
- Manage a team comprising of marketing, product, operations, and business development specialists
- Manage cross-functional stakeholder communications across business units and country markets
8+ years of experience in loyalty or membership program management, or related fields
· Minimum 5 years of proven experience and successful track record in managing a global team and P&L
· Demonstrate experience with a successful track record in driving program expansion and operations to achieve user adoption and revenue goals
· Strong analytical skills; capable of devising global strategies and models
· In-depth knowledge of the gaming industry or gamers in general, and understanding of the digital space is highly advantageous
· Own and maintain an extensive and esteemed partnership network in the gaming, digital content, payments, or consumer lifestyle industries
· Keen sense and interest in latest digital technology developments, market trends, near-future trends and web technologies
· Highly organized, self-motivated with an impact-driven mindset to devise effective and creative solutions
· Highly adaptable to changing environment and business landscape
· Ability to work well in a complex, matrixed environment
Source: Razor Inc.
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