Radisson Hotels has become the official hotel partner of Manchester’s Co-op Live arena, with the deal including a new Radisson Blu opening in 2026 and exclusive benefits for Radisson Rewards members.
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Radisson Hotel GroupRadisson Hotels has formalised an exclusive partnership with Co-op Live, the UK’s newest and largest live entertainment arena, based at the Etihad Campus, Manchester.
What the Partnership Involves
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Radisson becomes the official hotel partner of Co-op Live.
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As part of the agreement, a new Radisson Blu hotel of 401 rooms will open in 2026 on the Etihad Campus, as part of the North Stand expansion of Manchester City Football Club.
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Radisson Rewards members will gain access to exclusive benefits. These include premium concert tickets (redeemable via points or in stay-packages), VIP experiences, social media contests, and on-site engagements at Co-op Live.
Co-op Live: Growing Fast
Since opening in May 2024, Co-op Live has quickly become a major cultural landmark. In its first ten months it welcomed over one million ticket-holders, with headline artists like Billie Eilish, Bruce Springsteen, and Tyler the Creator already having performed, and others such as Lady Gaga and Ed Sheeran scheduled.
The venue has also gained recognition for its environmental commitments, receiving a “Highly Commended” AGF (“A Greener Future”) certification and being named a “Greener Arena”.
Strategic Impact
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For Radisson, the deal marks a strengthening of its presence in Manchester, aligning with its broader strategy of partnering with major cultural, sports, and entertainment destinations.
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The new hotel at Etihad Campus is expected not only to enhance the live-entertainment lodging option for visitors but also to deliver economic and employment benefits to the local area.
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For fans and attendees, the partnership promises more seamless and elevated experiences — staying in a Radisson hotel with possible perks tied to concert attendance and VIP hospitality.
Cristina Serra, Global SVP of Brand & Experience, Customer and Marketing Strategy at Radisson Hotel Group, said:
“Co-op Live represents the future of live entertainment in the UK, and we are delighted to be the official hotel partner. This partnership not only connects our brand to unforgettable music experiences but also creates direct value for our guests, members, and partners.”
Guy Dunstan, Senior Vice President & General Manager at Co-op Live, added:
“This collaboration brings together two brands committed to creating unforgettable experiences for our guests. With Radisson’s reputation for excellence in hospitality and our vision as the UK’s premier live entertainment venue, we’re excited to offer fans and visitors a world-class experience inside and beyond the arena.”
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