At each of the co-branded hotels, Chinese guests will find a range of features and amenities specifically designed and curated for them, providing them with a bespoke guest experience to make them feel at home.
(Image Source)
Radisson Hotel GroupTogether with its owners and shareholders Jin Jiang International, Radisson Hotel Group announces its “Guan Xin” (Welcome China) program which includes the expansion of its co-branded hotels as well as a new bespoke amenity program to create a home away from home for Chinese travelers. Following the initial launch in 2019, Radisson Hotel Group will be launching eight additional cobranded properties in 2024 in EMEA across select Radisson Blu and Radisson Collection hotels, aligned with the full return of Chinese outbound travel.
Industry experts predict that 2024 will be a key year for outbound Chinese tourism to grow exponentially on the heels of the boom in domestic tourism in 2023. According to Skift, “2023 was the year of China reopening to the world, while 2024 will be the year of consolidating and growing outbound tourism.” [1] Wealthy Chinese travelers are showing a keen interest in EU destinations (13%)[2], in particular France, UK, Germany, and Italy vs other short-haul destinations in Asia, and will be travelling in 2024 with the expectation of bespoke amenities catering to their requirements, tastes, and cultural preferences.[3]
Following the initial co-branding launch at Radisson Blu Hotel, Frankfurt in 2019, Radisson Hotel Group will be launching eight additional co-branded properties in 2024 in EMEA across its Radisson Collection and Radisson Blu brands in key markets in France, Belgium, Norway, Sweden and the Netherlands, including Radisson Collection Grand Place, Brussels; Radisson Blu Scandinavia Hotel, Oslo; Radisson Blu Royal Garden Hotel, Trondheim; Radisson Blu Hotel, Tromsø; Radisson Blu Royal Viking Hotel, Stockholm; Radisson Blu Hotel, Amsterdam; Radisson Blu Hotel, Milan; and Radisson Blu Hotel, Nice.
At each of these co-branded hotels, Chinese guests will find a range of features and amenities specifically designed and curated for them, providing them with a bespoke guest experience to make them feel at home. These new amenities will cover the entire guest experience, from Chinese menus and welcome cards to guests having the ability to pay with Chinese Union pay cards. WeChat Pay and Alipay will also be available at the end of 2024 for online payments. In the guest rooms, personalized touches like the provision of tea kettles, a selection of exquisite Chinese teas, and Chinese television channels will be included at co-branded hotels.
The co-branded hotels will also feature a range of new food and beverage options for Chinese speaking travelers, including the addition of traditional dishes like congee and noodles as well as curated selection of dishes available as part of the daily breakfast service. These offerings specifically tailored for the Chinese travelers, will be offered on top of the rich existing amenities for other international travelers, and communication in English and multiple foreign languages. “We have already started to see a strong increase in demand from Chinese outbound travelers in 2024 searching for unique international experiences over the Lunar New Year.
With foreign visas gradually becoming more accessible and increased international flight routes, we are hoping to see the long-awaited return of outbound Chinese travelers to EMEA continue to grow. We look forward to welcoming more Chinese travelers with our new Guan Xin program to make them feel right at home,” says Eric De Neef, EVP and Chief Commercial Officer at Radisson Hotel Group. In addition to the hotel co-branding program, Radisson Hotel Group will be rolling out the “Guan Xin” amenity program to other Radisson Hotel Group properties in EMEA that wish to opt-in based on the hotels’ guest needs and expectations. Currently nearly 20 hotels across EMEA offer the standard “Guan Xin” program to Chinese guests.
RADISSON HOTEL GROUP
Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,320 hotels in operation and under development in +90 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. The Radisson family of brands portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels. Radisson Rewards is Radisson Hotel Group’s loyalty program, which delivers an elevated experience that makes Every Moment Matter. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific. Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral. At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved near-term Science Based Targets. With unique solutions such as 100% carbon neutral Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics. The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.
Source: Radisson
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
