RaceWay has officially introduced RaceWay Rewards, its inaugural customer loyalty program, aimed at strengthening relationships with shoppers across its more than 240 convenience store locations in 11 states. This marks a significant move toward a more personalized and digitally connected customer experience for the longstanding fuel and convenience retailer.

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GLORaceWay has officially introduced RaceWay Rewards, its inaugural customer loyalty program, aimed at strengthening relationships with shoppers across its more than 240 convenience store locations in 11 states. This marks a significant move toward a more personalized and digitally connected customer experience for the longstanding fuel and convenience retailer.
Powered by PAR Technology Corporation, the RaceWay Rewards platform is built to deliver customized offers, exclusive savings, and a frictionless user experience that stays true to the brand’s community-focused roots. After more than eight decades of serving local communities, RaceWay is now leveraging digital innovation to reward repeat customers and support its franchise network in fostering customer loyalty.
Kamran Din, RaceWay’s Director of Revenue Growth Management, highlighted the program’s potential: “We’re thrilled to introduce RaceWay Rewards, our first loyalty initiative, which enhances our ability to build meaningful customer relationships while maintaining our familiar, neighborhood-store feel.”
The platform enables RaceWay to personalize offers based on shopping behavior and scale future enhancements. Customers will enjoy targeted promotions and discounts, while franchise owners will gain new tools to encourage repeat business and deliver a consistent, high-value customer experience.
With the launch of RaceWay Rewards, the company positions itself for ongoing growth and digital evolution throughout its regional markets.
Source: Raceway
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