Qualtrics, the leader and creator of the experience management (XM) category, has been named as a Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2024 report. Qualtrics received the highest possible score in the Market Presence category and the highest scores possible in the customer journey analytics, innovation and roadmap criteria.

(Image Source)
QualtricsQualtrics, the leader and creator of the experience management (XM) category, has been named as a Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2024 report. Qualtrics received the highest possible score in the Market Presence category and the highest scores possible in the customer journey analytics, innovation and roadmap criteria.
“Poor customer experiences cost businesses trillions of dollars globally every year, which is why we are leveraging our deep AI expertise to produce products that help our customers create memorable and positive experiences with customers across any channel,” said Brad Anderson, President of Product, UX and Engineering at Qualtrics. “We’re thrilled to be named a Leader by Forrester in Journey Orchestration, which we believe validates our vision for how journey analytics and orchestration capabilities help customers achieve their goals and increase spending, loyalty and customer advocacy.”
According to the report, “Qualtrics excels at business operations intelligence (i.e., CX and EX correlations with a dashboard that brings together customer and employee journey insights) and employee and partner journey orchestration.”
Impactful Journeys Drive Loyalty and Connection
Qualtrics’ Customer Journey Optimizer solution, which is available as part of the Qualtrics® XM for Customer Experience Suite™, creates a single omnichannel view of the entire customer journey, so organizations can understand what stage a customer is in, why and where an experience breakdown is happening, and the impact on the business, such as lost revenue or service cost. Teams can also leverage journey analytics capabilities to drill deeper into the data to see how issues impact different segments of customers and individuals across different channels, and troubleshoot and orchestrate the best action using 200+ pre-built integrations with existing systems.
To learn more about how Qualtrics XM for Customer Experience, powered by Qualtrics AI, empowers organizations with the data insights needed to design, visualize, and orchestrate impactful experiences, click here.
About Qualtrics
Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.com.
SOURCE Qualtrics, LLC

(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
