Ad-Panel
Join GLO today for largest global network of loyalty & CX professionals and latest loyalty research & analysis.
Home » Articles » Qatar Airways and Art Basel Sign a Landmark Partnership to Enrich Global Cultural Engagement

Qatar Airways and Art Basel Sign a Landmark Partnership to Enrich Global Cultural Engagement

by GLO
0 comments

Partnership unites two world-class brands, sharing a commitment to excellence, creativity and global impact. Art Basel makes Middle East debut in Doha next year, marking a new era for art and culture in the region.

Qatar Airways

(Image Source)

Qatar Airways

Qatar Airways is proud to announce a new global partnership with Art Basel, the world’s leading contemporary art fair. This long-term alliance reinforces Qatar Airway’s role as a global connector of people, places, and culture.

As Art Basel’s Premium Partner, Qatar Airways will support all of the fair’s prestigious annual exhibitions – in Basel, Paris, Hong Kong, Miami, as well as its newly launched edition in Qatar. This partnership goes beyond sponsorship and aims to deepen the airline’s connection with a culture- and art-forward global demographic through one of the world’s most respected names in the art world.
The collaboration also marks the exciting introduction of Art Basel into the Middle East, with a new edition launching February 2026 in Doha. This will be the fair’s first presence in the region and highlights Qatar’s growing stature as a regional arts and cultural hub as the nation continues to evolve as a destination that inspires and connects the world through its National Vision 2030 roadmap.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Our long-term collaboration with Art Basel goes beyond being just a partnership – it is a strategic alignment between two globally respected brands and a statement on Qatar’s contributions to cultural development and exchange around the globe. Art Basel represents the highest calibre of international artistry and sophistication, and its audience of artists, collectors, and cultural influencers reflects the premium customer base that we serve every day. We are proud to support a platform that shares our values and aspirations on a global scale and in connecting the region with art and ideas from all over the world.”
 
Art Basel Chief Executive Officer, Dr. Noah Horowitz, said: “We are honoured to partner with Qatar Airways, a premium brand synonymous for world-class hospitality experiences and luxury travel, and truly excited to bring the partnership to life across our global platform, starting in Basel this June. Having just launched our fifth fair in Qatar, we are delighted to join forces with one of the leading Qatari brands to create new experiences and journeys to inspire art lovers and travellers around the world.”
 
Through this partnership, Qatar Airways continues to demonstrate its broader brand ambition to be more than just a carrier, but a catalyst for discovery, inspiration and cultural dialogue.
Art Basel Qatar will be held in collaboration with Qatar Creates and Qatar Sports Investments, reflecting the country’s broader cultural vision and its ambition to host a thriving creative ecosystem. The inaugural edition of Art Basel Qatar will be held in M7 creative hub and the Doha Design District in downtown Msheireb.
 

Upcoming Art Basel Shows in 2025

 
  • Basel, 19-22 June 2025
  • Paris, 24-26 October 2025
  • Miami Beach, 5-7 December 2025
 
 

About Art Basel 

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop, and the Art Basel Awards. For further information, please visit artbasel.com. 

About Qatar Airways

A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As leaders in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards in 2024.

Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘Best Airport in the Middle East’ for 11 consecutive years, as well as ‘World’s Best Airport Shopping’ for the third year in a row, as voted by Skytrax. Hamad International Airport has previously been named the ‘World’s Best Airport’ by Skytrax in 2021, 2022, and 2024.

Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.

Source: Qatar Airways

Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.

Leave a Comment

Global Loyalty Organisation
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.