The new version will give customers more control of their booking and introduce baggage tracking during passengers' journeys and better integrate the Qantas loyalty points program.
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GLOQantas has announced plans to launch a revamped version of its smartphone app by the end of the year. The updated app will provide customers with more control over their bookings and introduce features such as baggage tracking during their journeys. During an investor briefing, the airline also highlighted that the new app will offer better integration with the Qantas loyalty points program, improved communication during disruptions, and enhancements like fast check-in.
In addition to the app overhaul, Qantas intends to improve its boarding process to recognize and prioritize travelers with higher tiers in its frequent flyer program. The company also plans to expand the range of redemption options for its loyalty program, including partnering with major retailers for “points burn” opportunities and exploring forays into financial services.
Qantas aims to achieve growth by creating up to 8,500 new operational roles in Australia by 2033 to support its fleet of new aircraft and additional flights. The airline considers its Dreamliner Boeing 787-9s to be transformative for long-haul operations, as they have made previously unprofitable routes profitable. The company has recently received its 12th Dreamliner and expects two more in the coming weeks after experiencing delivery delays during the pandemic.
Qantas highlighted the success of its Dreamliners on long-haul routes such as Perth-Rome, Melbourne-Dallas, Sydney-Johannesburg, and the upcoming Auckland-New York route. The company sees this as a repeatable strategy that can be used to explore new opportunities, including potential flights to Paris, Chicago, and Seattle.
CEO Alan Joyce emphasized that Qantas is operating in a structurally different business landscape post-COVID and is well-positioned to seize the opportunities it presents. The airline’s strategy, as outlined in the investor briefing, reflects its readiness to adapt and capitalize on the changing market conditions.
