COUNTRY & REGION SPECIFIC

PYMNTS study: 41% of U.S. Shoppers Demand Digital Rewards

PYMNTS's study looks into US's consumers’ digital expectations.  While loylaty is no the highest factor for shoppers to be considered, but it is the 2nd most important factor after preferred payment method. 6.2% of the respondents selected rewards as the most important factor while shopping. The survey covered 2,800 U.S.…