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PYMNTS Intelligence’s latest survey of 2,549 U.S. consumers, “Personalized Offers Are Powerful — But Too Often Off-Base,” a collaboration with AWS, finds that more than half of consumers feel the same way. The big miss: More relevant offers could prompt nearly half of consumers to switch.
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GLOPYMNTS / AWS joint report covers personalised offers and connection to loyalty.
Download full report here
Key takeaways:
- 58%: Share of consumers interested in discount and promotion offers
- 44%: Portion of consumers finding offers very relevant to their needs
- 89%: Share of millennials interested in receiving personalized offers, leading all demographics
- As brands push communication through their mobile apps, consumers maintain that they would rather get their personalized offers through good, old-fashioned email.
- 89% is share of high-income consumers who receive and are extremely interested in personalized offers.
- Facial recognition and personalized offers garner significant consumer interest: One-third deem them crucial to their shopping experiences, especially millennials and high-income consumers.
- Just 44% of consumers who received tailored offers say the offers were very relevant to their needs, indicating that most offers need better personalization to be more effective.
- Gen Z and millennials are more likely than other age groups to be interested in receiving offers with no monetary incentives
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The study found that across generations, email is the top way that consumers want to receive these kinds of offers:
- 65% of baby boomers and seniors,
- 68% of Generation X consumers,
- 63% of millennials and 52% of Generation Z consumers said they prefer receiving personalized offers via email.
Monetary Promotions:
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Source: PYMNTS / AWS
