Location: London, UK. Click inside to apply.
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GLOAbout the job
Senior CRM/Retention Manager
London (Hybrid, 3 days in office)
£60-£70K
Propel are delighted to be partnering with a fast-scaling, Series C consumer brand that’s redefining its category through creativity, quality, and connection. With 100+ employees and over $50m in investment, this brand is a modern success story combining thoughtful design, powerful brand storytelling, and exceptional customer loyalty.
They’re now looking for a Senior CRM Manager to take ownership of their global lifecycle strategy and lead the next evolution of customer marketing.
This is an opportunity to join a brand that truly values retention as a growth engine not just an afterthought. You’ll have the freedom to experiment, test, and build best-in-class CRM programs that genuinely inspire people to come back, purchase again, and stay engaged for the long term.
The Opportunity
- Lead the retention strategy across key territories, setting the direction for email, SMS, and emerging lifecycle channels.
- Define and deliver a creative, data-led roadmap to improve repeat purchase rate, reactivation, and loyalty.
- Own performance reporting, forecasting, and insight-sharing across the business, connecting customer data to commercial impact.
- Collaborate cross-functionally with Brand, Product, Data, and Growth to design campaigns that blend inspiration with commercial performance.
- Partner closely with analysts and data science teams to translate customer behaviour into actionable marketing opportunities.
- Manage and mentor a small, high-performing retention team to deliver exceptional results and personal growth.
- Champion experimentation through structured test-and-learn programs across multiple channels.
What You’ll Bring
- 5+ years’ experience in CRM, retention, or lifecycle marketing ideally in a fast-growth D2C or eCommerce environment.
- Proven track record improving repeat purchase and customer LTV through creative and analytical retention initiatives.
- Strong technical understanding of CRM tools (Braze, Klaviyo, Iterable or similar).
- Experience managing and developing team members.
- A collaborative, data-driven mindset and the confidence to lead strategic conversations with senior stakeholders.
- A love of creativity, curiosity, and bringing commercial storytelling to life across the customer journey.
Why This Brand
You’ll be joining a company that’s scaled fast but stayed human creative, thoughtful, and genuinely passionate about what they make. The team blends analytical rigour with artistic flair, and retention is seen as a key driver of growth, not a back-office function.
Ready to build something remarkable?
Apply now to learn more about this next-generation consumer brand and help shape how they connect with millions of loyal customers worldwide.
Source: Propel
