Preferred Hotels & Resorts is unveiling six ultra-exclusive, tailor-made luxury travel experiences for 2025 under its “Live Like a Legend” program — granting guests access to rare, world-class adventures that redefine modern luxury.
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Preferred Hotel GroupA New Benchmark in Luxury Travel
Preferred Hotels & Resorts, the world’s largest independent hotel brand, has raised the bar for experiential luxury with its 2025 Live Like a Legend collection — a series of one-of-a-kind global journeys designed to immerse travellers in moments of rare access and authenticity.
CEO Lindsey Ueberroth described the initiative as a way for guests to “immerse themselves in rare and transformative journeys… with the type of exclusive access that only our Legend Collection hotels can provide.” The experiences align with insights from The Luxury Travel Report 2025, which highlights a growing demand for “legacy moments” — once-in-a-lifetime experiences that leave lasting impressions and emotional connections.
The Six Exemplary Journeys
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Tailored by Armani: A Dream in Design – Armani Hotel Milano, Italy
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Three-night stay in the Armani Presidential Suite during 2026 Milan Fashion Week.
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Front-row access to the Giorgio Armani runway show and a private fitting at the Armani atelier, with two bespoke garments crafted by master tailors.
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Includes private tours, spa treatments, in-suite dinner, and signature cocktails.
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From €100,000 for two guests; bookings close December 1, 2025.
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The Ruler of Your Own Island Estate – The Branson Beach Estate, Moskito Island, British Virgin Islands
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A four-night takeover of Sir Richard Branson’s private Caribbean retreat for up to 22 guests.
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Features include infinity pools, private chef, sailing, snorkeling, and helicopter tours, plus an exclusive visit to neighbouring Necker Island.
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From $285,000 for 22 guests; book by December 1, 2025 for travel through December 2026.
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Your Personal Winter Wonderland – The Brush Creek Luxury Ranch Collection, Wyoming, USA
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A four-night all-inclusive stay for four guests in a Homestead Cabin on 30,000 acres of pristine wilderness.
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Activities include horsemanship lessons, private skiing, snowmobiling, wine tastings, and chef-led culinary sessions.
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From $40,000; book by December 1, 2025 for travel January–March 2026.
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Phuket at Its Finest – Andara Resort & Villas, Thailand
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Two options: a four-night couple’s escape in a private pool villa with yacht cruise and private chef, or a three-night villa buyout for 14 guests with elephant sanctuary visit and Thai BBQ party.
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From $25,000 (for two) or $70,000 (for fourteen); book by December 1, 2025 for travel through December 2026.
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Center Court Bliss, Sky-High Nights – The Post Oak Hotel at Uptown Houston, USA
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Two-night stay for four guests with VIP treatment at a Houston Rockets game, followed by a luxury stay in the Ambassador Suite and access to Suite 32, a private penthouse with basketball court.
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Includes sommelier-led dining, spa sessions, and helicopter transfers.
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From $70,000; book by December 1, 2025 for travel through April 2026.
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Mardi Gras, Made Yours – The Windsor Court, New Orleans, USA
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A five-night Mardi Gras 2026 celebration for four guests with Presidential Suite accommodations, black-car escort, parade ride in the Krewe of Orpheus, and reserved tables at legendary restaurants.
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Includes private after-hours museum tours, jazz club access, and spa recovery day.
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From $95,000; book by December 1, 2025 for travel February 12–17, 2026.
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Each journey is integrated with I Prefer Hotel Rewards, the brand’s global loyalty program, where members can earn between 250,000 and 2.85 million points for these bookings — redeemable at 600 properties worldwide.
Why It Matters
The Live Like a Legend series marks a shift from traditional five-star stays toward curated luxury adventures emphasizing meaning, exclusivity, and storytelling. The Luxury Travel Report 2025 notes that 61% of affluent travellers see “once-in-a-lifetime” moments as the pinnacle of indulgence, while 80% believe insider connections deliver the most unforgettable experiences.
Preferred Hotels & Resorts is tapping into that demand, turning its Legend Collection properties into portals for the extraordinary — whether that means a private fashion-week fitting in Milan, a secluded Caribbean island escape, or front-row access to Mardi Gras.
GLO Take:
Preferred Hotels & Resorts is redefining what ultra-luxury travel means for 2025 and beyond. These experiences go far beyond lavish amenities — they’re about crafting stories money can’t easily buy. The brand’s emphasis on access, intimacy, and transformation reflects where high-end travel is heading: away from status, and toward substance.
For travellers seeking not just luxury but legacy, Live Like a Legend positions Preferred Hotels & Resorts as both a curator and a connector of life-changing moments. The only question left is how far other hotel brands will go to keep up.
Source: Preferred Hotels & Resorts
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