The Polish brand MOYA launches new app offering a range of discounts and promotions throughout its fuel retail network.
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GLOAnwim, the owner of the MOYA fuel retail chain, has introduced a new app called ‘Super MOYA’ specifically for individual customers. This app offers various discounts and promotions to customers across the MOYA service station network in Poland.
The app has a user-friendly interface and targets individual customers, complementing the existing MOYA firma app, which caters to fleet customers and has been in operation for several years. The initial offer provides a discount of up to 20 cents per liter of fuel on the first transaction.
Moreover, the loyalty program integrated into the app enables the company to understand customer preferences and engage with them effectively. Customers can utilize their loyalty points to purchase fuel and items available at the stations. These points can be exchanged for rewards such as fuel discounts or products from Caffe MOYA or the store.
Andrzej Kondys, the Chief Operating Officer at MOYA and a member of Anwim’s board of directors, explained, “While our business customers have been utilizing the MOYA firma app and highly appreciate it, we also have many individual customers who exclusively visit our stations. Some value our high-quality fuel, while others enjoy our excellent coffee or fresh snacks. We wanted to acknowledge their loyalty, and the app provides a convenient tool to achieve this.”
The newly launched MOYA app has been designed to offer a straightforward, easy-to-navigate interface. Customers can earn loyalty points only at service stations that have a MOYA store and Caffe MOYA.
Source: GLO
