In the first seven months of the year, the brand grew its Pokeworks Rewards loyalty program 4x faster than 2024 and delivered double-digit loyalty sales growth.
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GLOLeading premium poke brand posts strong same-store sales and 4x loyalty signups in first half of the year
Pokeworks, the leading local fast-casual poke brand, is posting record-breaking guest engagement in 2025, powered by strong same-store sales and a rapidly scaling loyalty program. In the first seven months of the year, the brand grew its Pokeworks Rewards loyalty program 4x faster than 2024 and delivered double-digit loyalty sales growth.
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Pokeworks partnered with Thanx in November 2024 to modernize its digital guest engagement experience, moving beyond discounts to a more personalized, data-driven rewards program. The rollout introduced a streamlined earn-and-redeem flow and an elevated rewards marketplace.
Within seven months of launch, the program drove:
- 4x increase in new member enrollment rate
- +80% of new members acquired through digital channels
- Double-digit loyalty sales growth every month since launch
- Lowered effective discount rates and improved ROI
“The dramatic increase in loyalty acquisition shows that focusing on guest experience moves the needle,” said Ha Ly, Head of Marketing. “Our goal was to create a seamless, simple, and frictionless experience for every guest, and that focus has driven higher participation, incremental sales, and profits. It showcases that investments in digital platforms and overall hospitality truly resonate with today’s customers. It’s a win for our guests and for our franchise partners.”
Alongside their loyalty program success, Pokeworks is delivering strong sales performance. In July 2025, the brand recorded 14% same-store sales*, outpacing the fast-casual industry average of 1% during the same period, as detailed in the most recent Jefferies report. This momentum reflects disciplined marketing, excellent operational execution, and a craveable menu that drives repeat visits.
“Consistent industry outperformance underscores demand for fresh, customizable poke and our expanding hot plates and beverage offerings,” continued Ly. “Quality offerings, experience, and convenience remain the core, helping us attract new guests while deepening loyalty with existing ones and fueling brand growth.”
Founded in 2015, Pokeworks brings authentic Hawaiian-inspired poke to modern diners with its Poke Your Way® approach; fully customizable bowls, burritos, and salads made with high-quality ingredients and sustainably sourced seafood, with options for every lifestyle—including vegan and gluten-free.
For more information on Pokeworks, visit https://pokeworks.com.
About Pokeworks
Pokeworks was founded in 2015 with the simple mission of spreading its love of poke –the crisp, fresh, healthy Hawaiian favorite – with the world. Pokeworks’ innovative Poke Your WayⓇ approach is groundbreaking, offering guests over 50,000 ways to customize their poke order to match their eating preferences including vegan, gluten-free, and other mindful diets. The Poke Burrito has developed a cult-like following, much like Pokeworks’ proprietary sauces, which range from sweet and spicy to savory. Pokeworks believes in supporting a healthy lifestyle and serving guests meals made from the freshest, highest quality ingredients from sustainable food sources. In 2022, the brand was honored to be named the “Top Poke Franchise” by Startups Magazine. Pokeworks has quickly expanded to become the leading fast-casual poke brand in the world with six consecutive years on Fast Casual’s “Top 100 Movers and Shakers” list. The brand has 72 locations across 20 states, Taiwan, and Canada. For more information, visit pokeworksfranchise.com, or follow Pokeworks on LinkedIn, Instagram, and TikTok.
* Disclaimer:
This information is not intended as an offer to sell a franchise. Any financial performance data referenced is for illustrative purposes only. An offer can only be made through a Franchise Disclosure Document (FDD). Actual results may vary. Please refer to our Item 19 for full details. The financial performance data referenced in this release, including same-store sales growth and individual franchisee performance, are provided for informational purposes only and do not represent a guarantee of future results. Actual results will vary and are dependent on numerous factors including, but not limited to, location, operational experience, local market conditions, and the level of effort by individual franchisees. Pokeworks does not make any representations or guarantees regarding individual earnings or profitability. Prospective franchisees should review the Franchise Disclosure Document (FDD) and consult with their financial and legal advisors before making any investment decision.
SOURCE Pokeworks
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