Tom Brady has said "hut" more than any other quarterback on the field – and now he's continuing to say "hut" off the field as Pizza Hut launches a new program that will reward any city who can get their quarterback to say "pizza" immediately before "hut" during a nationally televised game.
Pizza Hut (Yum Brands)Tom Brady has said “hut” more than any other quarterback on the field – and now he’s continuing to say “hut” off the field as Pizza Hut launches a new program that will reward any city who can get their quarterback to say “pizza” immediately before “hut” during a nationally televised game.
7 January 2026 – Pizza Hut teams up with legendary quarterback, Tom Brady, to kick off a new “Pizza Before the Hut” campaign celebrating the debut of Pizza Hut’s new $10 deal on its biggest pizza for the biggest games of the year. Available starting today, Pizza Hut is hooking fans up with an incredible offer: the iconic 16″ Big New Yorker pizza for just $10.
As the quarterback that has said “hut” more than any other quarterback on the field, Tom Brady is now taking that signature “hut” call OFF the field as Pizza Hut launches a new program that will reward any city who can get their quarterback to say “pizza” immediately before the “hut” during a game. The reward? Pizza Hut will hook that city up with a free Big New Yorker pizza party.
Here’s how it works: The first college or professional quarterback to work a “Pizza” immediately before “Hut” into a live nationally broadcast or cable television game’s play call unlocks a reward of a free post-season Big New Yorker pizza party for their city. Fans can visit https://www.pizzahut.com/c/content/big-new-yorker for more details but the assignment is simple: rally your quarterback to slip in a “Pizza” immediately before the “Hut” during the game, and your city scores big. A Big New Yorker pizza party, that is.
This all comes to life in a new national ad campaign and global partnership featuring Tom Brady, who’s traded in his playbook for a Pizza Hut delivery bag. In the spot, Brady leans into his signature call, finding a “second career” as a Pizza Hut delivery driver so he can keep saying “hut” off the field. The multi-channel campaign rolls out nationwide across TV, digital, and social platforms. You can view the spot HERE.
“‘Hut!’ is woven into the fabric of football – it’s the sound that sets every play in motion. As we leaned into this unmistakable connection, we wanted to give that iconic call a Pizza Hut spin. When you launch the Big New Yorker for just $10, you’ve got to go big with everything around it: from partnering with the biggest name in football and the QB who has shouted ‘hut’ more than anyone, to a big challenge worthy of the moment with a big pizza party,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “No one does ‘hut’ like Tom Brady, and now we’re having fun turning it into something only Pizza Hut could do.”
Order Pizza Hut’s biggest pizza, the Big New Yorker, now at a can’t-miss $10 price for a limited time at participating locations nationwide just in time for the biggest games of the year. The 16″ Big New Yorker features 6 XL slices so big you have to fold them with a fluffy, New York style crust seasoned with parmesan and oregano. Load it up with your favorite toppings like pepperoni, Italian sausage, mushrooms, onions and more.
For more information about Pizza Hut and to explore the brand’s offerings, visit www.pizzahut.com and follow the brand on social media on Facebook, X, Instagram, TikTok and YouTube.
*Prices, participation, and availability may vary. Includes Pepperoni Duo or CYO 1-topping. Additional charge for extra toppings (max 3) and extra cheese. Priced higher in some locations, including CA. Taxes, tip & delivery fees not included.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards®, the brand’s loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.
SOURCE Pizza Hut
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
